BrightRoll has reached a definitive agreement to be acquired by Yahoo. Together, with our customers and partners, we look forward to accelerating the growth of the entire video ecosystem once the deal closes.
Learn more about this exciting announcement and what the deal means for our customers and partners in a message from BrightRoll CEO and Founder, Tod Sacerdoti.
Read the official press release from Yahoo
The BrightRoll platform manages the planning, targeting, optimizing and reporting of digital video advertising campaigns.
Reach consumers wherever and whenever they are most engaged with sight, sound and motion
Build brand awareness and shift consumer perception
Automate the process of buying media to transact more efficiently
and largest reach to unique video viewers (comScore, 6/14)
advertisers reach audiences on our platform
use our marketplace to connect with advertisers
recorded across our platform for smarter insights per day
In a changing advertising landscape where viewers are migrating from traditional television toward digital video, hear why Kellogg Company chose BrightRoll as its sole video advertising platform to maximize the efficiency of the company’s digital video advertising efforts.