Blog

Although the television upfront season has long passed, online video upfronts are in full swing. Many online advertisers choose to buy upfront in order to secure favorable pricing or lock up impactful inventory placements for the upcoming year.

In years past, many agencies or advertisers with a portfolio of brands used the upfront buying process to negotiate large package deals. This year, as a result of larger average campaign budgets and many more advertisers leverage online video, many individual advertisers are structuring upfront buys for their 2009 campaigns. With so much buying interest, coupled with the unique needs of each client, this process can be overwhelming.

To see the full article, visit AdAge’s WebVideoReport.