First-of-Its-Kind Offering Provides Video Advertisers Efficient Access to Broadcast-Quality Content in a Single Buy
SAN FRANCISCO, CA–(Marketwire – January 13, 2009) – BrightRoll, the world’s largest branded video advertising network, today launched ‘BrightRoll Broadcast,’ offering advertisers efficient access to television content covering a diverse set of content and demographic categories.
BrightRoll Broadcast allows brand-sensitive advertisers to capitalize on BrightRoll’s unparalleled network of branded content providers and reach passionate audience clusters from Sports to News, and Kids to Women. With access to three-fourths of the top 100 comScore-ranked publishers, BrightRoll represents a national footprint, covering every major DMA.
“BrightRoll has always differentiated itself because of its high-quality network of publishers and access to branded content,” said Tod Sacerdoti, founder and CEO, BrightRoll. “We see BrightRoll Broadcast as an ideal solution for marketers that are watching their budgets closely and making the flight to quality and accountability. Now, advertisers seeking to leverage video online can do so without the concerns that have slowed the shift from traditional broadcast to this fast growing and highly effective medium.”
“As we represent respected worldwide brands, including Washington Mutual, we recognize the sensitive nature of associating brands with only high quality sites,” said Mike Rose, media director, TBWA\Chiat\Day. “BrightRoll has always offered our clients by far the highest level of broadcast-quality content in a targeted, scaleable environment that protects the image of their respective brand. We’re excited to leverage BrightRoll Broadcast for our client campaigns to further enhance their reach and effectiveness.”
“We’re always looking for new ways to help our clients achieve their advertising goals,” said Starcom USA VP/Video Innovation Director Chris Allen, who is responsible for investing in emerging video advertising platforms on behalf of some of the world’s biggest marketers. “With BrightRoll Broadcast, we’ll be able to provide brands an ultra-premium offering that is an engaging complement to television advertising campaigns. This is a great option for marketers wanting to access the unique benefits of the online video advertising medium.”
BrightRoll Broadcast is being released at a time when 63 percent of families watch online video — up 32 percent from the same time last year — according to a September 2008 study from ABI. With this offering, BrightRoll is allowing advertisers to meet consumers online while maintaining the familiar, high-quality content standards they expect from broadcast advertising.
In October, the Streaming Media Awards selected BrightRoll as the Best Video Ad Network. In May, BrightRoll streamlined the ad-buying process by eliminating rich media fees, further supporting its push toward creating a more advertiser-friendly online video environment. The company offers a suite of proprietary ad units, including an HD format, that allow advertisers to extend the value of their existing video advertising creative assets.
About BrightRoll
BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.
