Heavy.com Alum Joins Online Video Advertising Leader
SAN FRANCISCO, CA–(Marketwire – January 20, 2009) – BrightRoll, the world’s largest video advertising network, today announced a new addition to its East Coast office and senior leadership team. Tommy Pizzo, formerly of Heavy.com and MySpace, is joining BrightRoll in response to demand for online video advertising solutions that reach users across the Internet’s top media properties.
Pizzo, a 10-year interactive industry vet, joins BrightRoll from Heavy.com, where he served as a VP of East Coast Sales. Before Heavy.com, he was the senior territory manager at MySpace, where he managed relationships with leading brands including Sprint, Frito-Lay, Verizon Wireless and Pepsi.
“Tommy is an important addition to our East Coast office and our growing ad sales team,” said Tod Sacerdoti, CEO, BrightRoll. “It’s been widely publicized that advertisers are drawn to high quality properties and proven mediums as budgets tighten. BrightRoll is well positioned to respond to brand advertisers seeking to connect with customers on the Web’s top destinations and Tommy’s experience in the video space and history working with top brands makes him a natural fit for this exciting opportunity.”
“BrightRoll delivers an extremely attractive offering for brands looking to engage highly targeted, mass audiences in a safe environment through online video advertising,” said Tommy Pizzo, VP, East Coast sales. “BrightRoll is one of the first companies to make running video advertising campaigns across quality branded sites at scale a seamless and transparent experience for agencies. This, coupled with its relentless commitment to service and results, made joining the company an easy decision.”
Since launching in July 2006, BrightRoll has established itself as the largest advertising network focused exclusively on matching quality brand advertisers with the country’s leading branded media properties. The company executes video campaigns on three-fourths of the top 100 online media properties in the United States, and most recently announced a premium offering designed to provide advertisers access to television quality content online, targeted to a diverse set of content and demographic categories. BrightRoll continues to expand its sales force and has also recently added two sales executives to the New York office.
About BrightRoll
BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.
