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Go ahead and Bing the phrase “ad networks are bad.” You’ll see 33,300,000 results.

Now, Bing “ad networks are good.” As you were expecting, far fewer results. Right? No. 86,300,000 results with the words “ad networks” and “good” in close proximity.

Why? Because although it is in vogue to  trash the ad network business, networks play a crucial role in the advertiser/publisher ecosystem. This is particularly true in the video space.

To read the rest of the post, visit MediaPost’s Video Insider