Given the power and success of Google’s CPC search business model, it’s not surprising that the products du jour in online video advertising are performance pricing, CPE, CPV, and CPC. At the same time, advertisers are feeling the effects of the economy and are showing a greater interest in measurable ad spends. However, like all online media tools, the devil is in the details (or in this case, the acronyms).
Let’s take a closer look at the benefits and downfalls of each of these online video advertising pricing units.
To read the rest of the post, visit iMedia
Given the power and success of Google’s CPC search business model, it’s not surprising that the products du jour in online video advertising are performance pricing, CPE, CPV, and CPC. At the same time, advertisers are feeling the effects of the economy and are showing a greater interest in measurable ad spends. However, like all online media tools, the devil is in the details (or in this case, the acronyms).
Let’s take a closer look at the benefits and downfalls of each of these online video advertising pricing units.
To read the rest of the post, visit iMedia