Press Release
BrightRoll Continues Rapid Growth, Maintains Position as Third Largest Online Video Property Behind Google and Yahoo! According to Latest comScore Numbers
Video Ad Network’s Growth Significantly Outpaces Hulu and Others, Offering Brand Advertisers Unmatched Reach Across Premium Content Channels
SAN FRANCISCO, CA — 03/11/10 — BrightRoll, the leading branded video advertising network, today announced that it has maintained its position as the third largest video property in the U.S., according to numbers released by comScore Networks.
According to comScore’s January Video Metrix report, BrightRoll now reaches more than 47 million unique viewers each month and has a 27 percent viewer penetration rate. BrightRoll has been ranked among comScore’s top 10 video properties in the United States since May 2009, became the third largest property in July 2009 and continues to be the dominant ad network to appear on this list.
Top 100 Video Properties
Total Unique Viewers (000)
Viewer Penetration
Videos (000)
Total Internet : Total Audience
173,361
100.0
32,410,886
1
Google Sites
136,469
78.7
12,816,043
2
Yahoo! Sites
51,464
29.7
435,487
3
BrightRoll Video Network
47,125
27.2
331,926
4
CBS Interactive
41,210
23.8
217,407
5
Fox Interactive Media
40,457
23.3
293,008
6
Hulu
38,445
22.2
903,078
7
Viacom Digital
38,009
21.9
361,228
8
Microsoft Sites
36,109
20.8
491,753
Source: VideoMetrix, Top 100 Properties, January 2010
“BrightRoll’s rapid growth has been fueled by the explosion of video ads as a means to monetize all free content — not just video content — across the Web,” said Tod Sacerdoti, BrightRoll’s co-founder and CEO. “By delivering access to this massive and diverse array of inventory, we are proving that the most efficient way to reach targeted audiences at scale is through video advertising networks like BrightRoll.”
The company’s network of high-quality sites serves as the basis for real engagement with well-defined audiences at a fraction of the cost of television buys.
BrightRoll’s measurement tools and innovative advertising programs have long been helping brands to make the transition from television to online. The company’s Performance Pricing program gives advertisers a range of engagement and performance-based advertising options, while its Video Impact service allows brands to measure the offline sales impact of the campaigns they run with BrightRoll. The company has seen tremendous success with global CPG brands like Reckitt Benckiser, which teamed up with BrightRoll as part of the company’s $20M marketing budget shift from television to online.
About BrightRoll
BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.
