Veteran of Ad Network and Online Research Industries to Spearhead Next Phase of Leading Video Ad Network’s Growth
SAN FRANCISCO, CA – April 1, 2010 – BrightRoll, the leading branded video advertising network, announced today that Daryl McNutt has joined the company as vice president of marketing. McNutt joins BrightRoll during a period of rapid growth and will guide the company’s marketing, research and reporting. His efforts will guide BrightRoll customers and prospects to fully maximize and understand the value of their video advertising campaigns.
Prior to joining BrightRoll, McNutt served as vice president of comScore Marketing Solutions. In this role, he oversaw the development of proprietary research to help advertisers justify their budgets. This research generated the timely insights required for media planning and buying and helped quantify the value of their ad spend.
Before comScore, McNutt was the vice president of client services for Specific Media, where he handled business intelligence strategy and related technology services, focusing on the company’s analytical applications and data intelligence.
“Daryl’s extensive experience conducting campaign analysis and in-depth client research will fuel our marketing department in new and exciting ways,” said Tod Sacerdoti, CEO of BrightRoll. “He has a deep understanding of the online advertising space, the insights to help shape new solutions and most importantly, the proven ability to demonstrate the impact of ad campaigns in emerging categories. Our customers and prospects will benefit greatly from his knowledge and understanding of the space.”
“At both comScore and Specific I saw firsthand how video advertising is helping advertisers reach well-defined audiences at a fraction of the cost of television buys,” said McNutt. “As more and more advertisers flock to online video, the ability to justify and measure the value of their spend is critical. BrightRoll’s massive reach and track record with respected brands positions the company for continued growth, and together with the current team, I look forward to building on its early market leadership ”
According to comScore’s January Video Metrix report, BrightRoll now reaches more than 47 million unique viewers each month and has a 27 percent viewer penetration rate. BrightRoll has been ranked among comScore’s top 10 video properties in the United States since May 2009, became the third largest property in July 2009 and continues to be the dominant ad network to appear on this list.
BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.
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Lindsey Scott or Jason Throckmorton