Week of: May 7, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
Online Video Advertisers Can Connect with Audiences Through Metrics
This week BrightRoll announced Audience Connect – The Industry’s First Campaign Dashboard to Measure, Interpret and Deliver Actionable Insights for Digital Video Advertisers.
AudienceConnect provides advertisers with a detailed analysis of their video advertising impact, all within an easy-to-use interface. The data interpretation contained within the dashboard enables advertisers to succinctly identify trends and provides the opportunity to optimize by audience demographics and brand metrics.
Christopher Rick from ReelSEO writes, “Altogether, BrightRoll is helping advertisers get a better grip on their audience and helping maximize those video ad views. If you’re a regular reader you know that I favor BrightRoll as the number one place to do your video advertising based on the comScore Video Metrix monthly numbers. In March of this year they showed that they’re rolling toward Hulu level video ad views with a purpose, and are closing the gap on Google sites as well (read YouTube).”
In this article Matt Young, senior manager mobile business development, explains there’s a time and a place for both long-form and pre-roll video, and advertisers should think strategically about how best to use each in their campaigns.
Matt writes, “Given how long the industry has been around, I was surprised that a leading digital advertising event recently celebrated various long-form online video ad executions without even mentioning pre-roll. This is evidence that many advertisers still think of “online video ads” as one- to five-minute videos that are perfect for posting on YouTube or a brand’s Facebook page, in hopes that it will go viral and generate millions of tweets and Facebook “likes” from users.
While these “video ads” could be very successful as a viral video, they wouldn’t be very useful as an advertisement, since they are much too long to hold people’s attention or keep viewers fully engaged.
Short, to-the-point ads hold a person’s attention and extend the reach of existing ad campaigns.”
Michael Learmonth from AdAge addresses the struggle many publishers have with capturing large audiences and creating growth. The article notes while the online-video market was about $1.8 billion last year, half of that total goes to only two publishers, Hulu and YouTube.
Tod Sacerdoti, CEO ad Founder of BrightRoll is quoted in the article saying “I have seen almost no evidence of anyone being able to build a sizable audience for these shows.”
Learmonth writes, “Many publishers have a chicken-and-egg problem as they vie with these challenges: They’re unable or reluctant to sink big investments into video series until they know they can recoup their costs, but brands will be reluctant to move dollars out of TV until digital video has quality content and significant audiences.”
Week of: May 7, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
Online Video Advertisers Can Connect with Audiences Through Metrics
ReelSEO
Christophor Rick
May 11, 2012
This week BrightRoll announced Audience Connect – The Industry’s First Campaign Dashboard to Measure, Interpret and Deliver Actionable Insights for Digital Video Advertisers.
AudienceConnect provides advertisers with a detailed analysis of their video advertising impact, all within an easy-to-use interface. The data interpretation contained within the dashboard enables advertisers to succinctly identify trends and provides the opportunity to optimize by audience demographics and brand metrics.
Christopher Rick from ReelSEO writes, “Altogether, BrightRoll is helping advertisers get a better grip on their audience and helping maximize those video ad views. If you’re a regular reader you know that I favor BrightRoll as the number one place to do your video advertising based on the comScore Video Metrix monthly numbers. In March of this year they showed that they’re rolling toward Hulu level video ad views with a purpose, and are closing the gap on Google sites as well (read YouTube).”
Click here to read the full article.
Long- And Short-Form Videos: Complementary Pieces In Ad Strategy Puzzle
VideoInsider
Matt Young
May 9, 2012
In this article Matt Young, senior manager mobile business development, explains there’s a time and a place for both long-form and pre-roll video, and advertisers should think strategically about how best to use each in their campaigns.
Matt writes, “Given how long the industry has been around, I was surprised that a leading digital advertising event recently celebrated various long-form online video ad executions without even mentioning pre-roll. This is evidence that many advertisers still think of “online video ads” as one- to five-minute videos that are perfect for posting on YouTube or a brand’s Facebook page, in hopes that it will go viral and generate millions of tweets and Facebook “likes” from users.
While these “video ads” could be very successful as a viral video, they wouldn’t be very useful as an advertisement, since they are much too long to hold people’s attention or keep viewers fully engaged.
Short, to-the-point ads hold a person’s attention and extend the reach of existing ad campaigns.”
Click here to read the full article.
For Many, Web Video’s Actual Value Trails Its Massive Hype
AdAge
Michael Learmonth
May 7, 2012
Michael Learmonth from AdAge addresses the struggle many publishers have with capturing large audiences and creating growth. The article notes while the online-video market was about $1.8 billion last year, half of that total goes to only two publishers, Hulu and YouTube.
Tod Sacerdoti, CEO ad Founder of BrightRoll is quoted in the article saying “I have seen almost no evidence of anyone being able to build a sizable audience for these shows.”
Learmonth writes, “Many publishers have a chicken-and-egg problem as they vie with these challenges: They’re unable or reluctant to sink big investments into video series until they know they can recoup their costs, but brands will be reluctant to move dollars out of TV until digital video has quality content and significant audiences.”
Click here to read the full article.
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