Week of: May 14, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served
rightRoll received coverage in ReelSEO regarding comScore’s April rankings. Christophor notes “I just spoke with Tod Sacerdoti from BrightRoll this week about some other stuff, including how they maintain their low frequency and massive reach. But that doesn’t affect my opinion one way or another on where to put your video ads.”
Christophor explains, “As always, I like to rank the ad networks my most favorable environment for advertisers. I do that by using the comScore numbers to find the highest reach, lowest frequency video ad network because, if I were advertising somewhere, it’s what I would want. Both BrightRoll and Specific Media lost some reach this month and that narrowed the gap between them… I have to stick with BrightRoll though because even though they lost some reach they show almost a billion video ads a month and maintain a sub-10 frequency, so they’re still the number one video ad network in my ranking with 33.8% reach, 9.1 frequency and the second-most total ad minutes.”
May 17, 2012
Dan Mosher, General Manager – BrightRoll Exchange, participated on the panel: Can Exchanges Help Marketers Buy Video Across Screens?
The trend towards always-on media consumption has seen the supply of mobile and tablet inventory expand at a breathtaking pace, providing unprecedented opportunities for marketers to reach consumers across every device they own. In particular, video consumption on these devices is accelerating ever faster, and many experts think ad exchanges could help marketers reach their target audiences across screens more efficiently. Video exchanges offer real-time access to inventory, a self-service, programmatic buying model, as well as standard creative, trafficking, reporting and verification elements. But how should brands determine when and where to advertise? What are the challenges and opportunities of advertising across screens using exchanges? Will they help accelerate video spending, or are they just another tool that muddles an increasingly complex landscape?
Dan was joined by fellow panelists:
Chip Hall, Director of Media Platform Sales, Google Ad Exchange
Ujjal Kohli, CEO, Rhythm NewMedia @RhythmNewMedia
Dan Mosher, General Manager, BrightRoll Exchange @mosherd
Mark Trefgarne, Co-Founder and CEO, LiveRail @trefgarne
Mark Wagman, Group Product Director, Accuen Media
Brett Wilson, Co-founder and CEO, TubeMogul @tubemogul
Welcome Aboard: New Hires At BrightRoll, AdSafe, More
This week BrightRoll announced that it has expanded its executive team with the appointment of Christopher Amen-Kroeger as vice president of engineering. In this new role, Amen-Kroeger will be responsible for leading the development and operations of the BrightRoll engineering team and guiding new growth initiatives for the company.
Week of: May 14, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served
ReelSEO
Christophor Rick
May 18, 2012
rightRoll received coverage in ReelSEO regarding comScore’s April rankings. Christophor notes “I just spoke with Tod Sacerdoti from BrightRoll this week about some other stuff, including how they maintain their low frequency and massive reach. But that doesn’t affect my opinion one way or another on where to put your video ads.”
Christophor explains, “As always, I like to rank the ad networks my most favorable environment for advertisers. I do that by using the comScore numbers to find the highest reach, lowest frequency video ad network because, if I were advertising somewhere, it’s what I would want. Both BrightRoll and Specific Media lost some reach this month and that narrowed the gap between them… I have to stick with BrightRoll though because even though they lost some reach they show almost a billion video ads a month and maintain a sub-10 frequency, so they’re still the number one video ad network in my ranking with 33.8% reach, 9.1 frequency and the second-most total ad minutes.”
Click here to read the full article:
OMMA Video Conference
May 17, 2012
Dan Mosher, General Manager – BrightRoll Exchange, participated on the panel:
Can Exchanges Help Marketers Buy Video Across Screens?
The trend towards always-on media consumption has seen the supply of mobile and tablet inventory expand at a breathtaking pace, providing unprecedented opportunities for marketers to reach consumers across every device they own. In particular, video consumption on these devices is accelerating ever faster, and many experts think ad exchanges could help marketers reach their target audiences across screens more efficiently. Video exchanges offer real-time access to inventory, a self-service, programmatic buying model, as well as standard creative, trafficking, reporting and verification elements. But how should brands determine when and where to advertise? What are the challenges and opportunities of advertising across screens using exchanges? Will they help accelerate video spending, or are they just another tool that muddles an increasingly complex landscape?
Dan was joined by fellow panelists:
Chip Hall, Director of Media Platform Sales, Google Ad Exchange
Ujjal Kohli, CEO, Rhythm NewMedia @RhythmNewMedia
Dan Mosher, General Manager, BrightRoll Exchange @mosherd
Mark Trefgarne, Co-Founder and CEO, LiveRail @trefgarne
Mark Wagman, Group Product Director, Accuen Media
Brett Wilson, Co-founder and CEO, TubeMogul @tubemogul
Welcome Aboard: New Hires At BrightRoll, AdSafe, More
ADOTAS
Brian LaRue
May 18, 2012
This week BrightRoll announced that it has expanded its executive team with the appointment of Christopher Amen-Kroeger as vice president of engineering. In this new role, Amen-Kroeger will be responsible for leading the development and operations of the BrightRoll engineering team and guiding new growth initiatives for the company.
Click here to read the full article:
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