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The Weekly BrightRoll-Up


Week of: May 28, 2012

Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.

 

BrightRoll Targets Mobile Business with Google AdMob Deal

Beet.TV
Christophor Rick
May 24, 2012

Dan Mosher – General Manager of the BrightRoll Exchange, talks with Beet.TV’s Daisy Whitney to discuss BrightRoll mobile and our recent partnership with Google AdMob.

Daisy writes, online video ad network Brightroll is expanding quickly into the mobile market, evidenced by its recent deal with Google AdMob and by the number of mobile video ads it’s serving up, says Dan Mosher, General Manager of the BrightRoll Exchange, in this interview with Beet TV. We caught up with Mosher to discuss Brightroll’s work in mobile.

Click here to read more and watch the full interview.

 

April Video Ranking: Video Ad Views Shoot Up Over 1B

Streaming Media
Troy Dreier
May 21, 2012

BrightRoll received coverage in Streaming Media regarding comScore’s April rankings. Dreir writes “I just spoke with Tod Sacerdoti from BrightRoll this week about some other stuff, including how they maintain their low frequency and massive reach. But that doesn’t affect my opinion one way or another on where to put your video ads.”

Click here to read the full article:

Check out our News section for summary of BrightRoll news and events.

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