Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
Digital Video and TV Advertising: 16 Forces that Will Help or Hinder Integration
eMarketer recently released a report highlighted 16 forces that will either help or hinder digital video and TV advertising. Tod Sacerdoti BrightRoll CEO and Founder is quoted in the report following an interview conducted with eMarketer in April. The report is attached for your reference. Please see below for additional details.
Executive Summary: Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens— desktop computers, notebook computers, smartphones, tablets and connected TVs.
For a full copy of this report please contact marketing(at)brightroll(dot)com
Tod Writes, “Once you understand that TV viewing has been grossly overstated, it becomes much easier to understand why the digital video advertising business is growing at 50% a year. We can argue about the percentage modifications, but we can’t argue that modifications are required.
Advertisers understand this fact intuitively as they all consume more free content on the web and on their phones, and they are moving their budgets as a result. It doesn’t matter if the TV pundits change their minds, because they are facing a trend of inevitability.”
Click here to learn more and read the full article.
BrightRoll macht Bestandsaufnahme beim Video Advertising in Deutschland
This week, BrightRoll released the inaugural 2012 Germany Video Advertising Report. The report is based on findings from an online survey completed by German agency executives, and addresses the top trends in digital advertising and the significant changes taking place within the industry. The report received significant coverage and is available in both English and German on the brightroll.de website. The full press release can be found here in English and here in German on the brightroll website.
Phil Cooper, European MD for BrightRoll, was named one of the top 50 most influential people in a recent poll from VOD Professional. Phil is ranked #30 and his profile can be viewed by clicking the link below.
This Week’s BrightRoll-Up
Week of: June 11, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
Digital Video and TV Advertising: 16 Forces that Will Help or Hinder Integration
eMarketer
David Hallerman
June 2012
eMarketer recently released a report highlighted 16 forces that will either help or hinder digital video and TV advertising. Tod Sacerdoti BrightRoll CEO and Founder is quoted in the report following an interview conducted with eMarketer in April. The report is attached for your reference. Please see below for additional details.
Executive Summary: Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens— desktop computers, notebook computers, smartphones, tablets and connected TVs.
For a full copy of this report please contact marketing(at)brightroll(dot)com
The TV Viewership Fallacy
Video Insider
Tod Sacerdoti
June 12, 2012
Tod Sacerdoti BrightRoll CEO and Founder, wrote the article “The TV Viewership Fallacy” in response to an earlier article “Don’t Mean to be Alarmist, But the TV Business May Be Starting to Collapse”
Tod Writes, “Once you understand that TV viewing has been grossly overstated, it becomes much easier to understand why the digital video advertising business is growing at 50% a year. We can argue about the percentage modifications, but we can’t argue that modifications are required.
Advertisers understand this fact intuitively as they all consume more free content on the web and on their phones, and they are moving their budgets as a result. It doesn’t matter if the TV pundits change their minds, because they are facing a trend of inevitability.”
Click here to learn more and read the full article.
BrightRoll macht Bestandsaufnahme beim Video Advertising in Deutschland
Adzine
June 14, 2012
This week, BrightRoll released the inaugural 2012 Germany Video Advertising Report. The report is based on findings from an online survey completed by German agency executives, and addresses the top trends in digital advertising and the significant changes taking place within the industry. The report received significant coverage and is available in both English and German on the brightroll.de website. The full press release can be found here in English and here in German on the brightroll website.
Click here to read the full article.
The 50 Most Influential People working in the UK’s New Television sector
VOD Professional
June 13, 2012
Phil Cooper, European MD for BrightRoll, was named one of the top 50 most influential people in a recent poll from VOD Professional. Phil is ranked #30 and his profile can be viewed by clicking the link below.
Click here to read the full article.
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