Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons
Christopher Rick of ReelSEO gives a nice write up on some of the most popular video ad formats out there right now and highlights some of the pro’s and con’s of each. Christopher writes, “The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won’t go too deeply into specific products from ad networks, just a general overview as they all fit into one category or another. Where possible I give some examples so you can better visualize the ads themselves.”
Christopher chose to highlight a BrightRoll interactive pre-roll unit.
Click here to learn more and read the full article.
Americans Spent 4.5B Minutes with Video Ads in May
This month BrightRoll ranked number 1 on comScore’s VideoMetrix for May for the third month in a row. BrightRoll remains to be the largest video adnetwork in the US with 110M unique viewers, in the UK with 15M unique viewers, and in Canada with 12M unique viewers!
The article explains, “Video ads have posted another record-breaking month in May, going over the 10 billion mark for the first time. ComScore reported Hulu was at the top of the list with over 1.6 billion video ads delivered. YouTube and Google sites followed with nearly 1.4 billion video ads. BrightRoll Video Network was the only other video ad property to break the billion mark with 1.1 billion video ads delivered.”
“Hulu ranked near the bottom of the list in reaching the U.S. population. Compared to the leaders in this category – BrightRoll Video Network (35.8 percent) and Specific Media (31.9 percent), Hulu reached just 10 percent of the population.”
Click here to learn more and read the full article.
Check out our News section for summary of BrightRoll news and events.
This Week’s BrightRoll-Up
Week of: June 18, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons
ReelSEO
June 18, 2012
Christopher Rick of ReelSEO gives a nice write up on some of the most popular video ad formats out there right now and highlights some of the pro’s and con’s of each. Christopher writes, “The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won’t go too deeply into specific products from ad networks, just a general overview as they all fit into one category or another. Where possible I give some examples so you can better visualize the ads themselves.”
Christopher chose to highlight a BrightRoll interactive pre-roll unit.
Click here to learn more and read the full article.
Americans Spent 4.5B Minutes with Video Ads in May
ClickZ
June 19, 2012
This month BrightRoll ranked number 1 on comScore’s VideoMetrix for May for the third month in a row. BrightRoll remains to be the largest video adnetwork in the US with 110M unique viewers, in the UK with 15M unique viewers, and in Canada with 12M unique viewers!
The article explains, “Video ads have posted another record-breaking month in May, going over the 10 billion mark for the first time. ComScore reported Hulu was at the top of the list with over 1.6 billion video ads delivered. YouTube and Google sites followed with nearly 1.4 billion video ads. BrightRoll Video Network was the only other video ad property to break the billion mark with 1.1 billion video ads delivered.”
“Hulu ranked near the bottom of the list in reaching the U.S. population. Compared to the leaders in this category – BrightRoll Video Network (35.8 percent) and Specific Media (31.9 percent), Hulu reached just 10 percent of the population.”
Click here to learn more and read the full article.
Check out our News section for summary of BrightRoll news and events.