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The Weekly BrightRoll-Up

This Week’s BrightRoll-Up
Week of: July 2, 2012

Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.

 

Digital Video Advertising Trends

Media Post
July 5, 2012

Sabrina Ho, Director of Research at BrightRoll, writes about the current trends in digital video both in the US and in Europe and how those trends are affecting both video buying and video consumption.

Dr. Ho writes, “Online video has moved out of Silicon Valley and across the globe. More and more, people are watching TV shows and movies on their laptops or the latest viral video on their smartphones…As people from around the world increasingly integrate multiple screens into their everyday lives, advertisers recognize the immense opportunity for scalable, cross-platform digital advertising.”

Click here to learn more and read the full article.

 

The Ultimate CEO Twitter List

Online MBA
July 2, 2012

Check out this awesome post from Online MBA who highlights the best CEOs to follow on twitter. The article explains “Whether they’re streaming information about their latest developments or just photos from an afternoon baseball game, we’re seeing more CEOs on Twitter than ever before. Following CEOs on Twitter offers amazing access into what’s gotten their attention, what they think is important, and even the fact that they’re people, too.”

BrightRoll CEO, Tod Sacerdoti was highlighted for his insights into digital video advertising. Follow Tod (@todsacerdoti) and hear what he has to share about digital video!

Click here to learn more aand discover more CEO twitter handles!

 

Digital Video Advertising Trends

True Entrepreneur Corps
June 30, 2012

BrightRoll CEO, Tod Sacerdoti was highlighted in True Venture’s “True Entrepreneur Corps” an internship program developed by True Ventures to pair undergraduate students with portfolio companies for a summer of learning and innovation. True Ventures sat down and interviewed Tod about starting BrightRoll and the Future of Digital Video.

Click here to learn more and read the full interview.

 
Check out our News section for summary of BrightRoll news and events.

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