This Week’s BrightRoll-Up
Week of: July 9, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
The Pros and Cons of an Online Video GRP
July 12, 2012
Koushalya Subramanian, Research Manager at BrightRoll, commented in a recent DigiDay article highlighting the need for a GRP specifically to measure digital video.
Koushalya explains, “Without a doubt, online video needs a GRP. If today’s audiences are consuming video across multiple platforms (TV, online and mobile), video advertising should have a form of measurement across those platforms as well. GRP by definition measures the size of an audience reached by a specific platform. Since the TV audience and online video audience are not the same, the metric originally created for TV now needs to be adjusted to fairly measure online video’s audience reach. Advertisers can’t have an apples-to-apples comparison of audience reach without GRP for online video. This will enable advertisers to buy and measure all video with one common metric.”
Click here to read the full article.
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