Blog

The Weekly BrightRoll-Up

This Week’s BrightRoll-Up
Week of: July 23, 2012

Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.

 

Call BrightRoll Maybe?

July 2012

This month, BrightRoll released our very own tribute to the Canadian songstress that is Carly Rae-Jepsen. It was a lot of fun to shoot and we have VPs, SVPs, engineers, our CFO, and everyone in between making at appearance. If y oulike what you see and think you’re future is bright, grab your dancing shoes, check out the current open positions on our careers page, and be ready to tell us how you roll.

 

Online Video Ads Hit a Record: 11 Billion Spots Streamed in June

Read Write Web/
July 23, 2012

Read Write Web highlights the June 2012 comScore rankings and explains “It’s official: Online video advertising is a force to be reckoned with. More than 11 billion ads streamed over the Web in June, amounting to 25% of all video content viewed…BrightRoll, a San Francisco-based video network serving thousands of sites including Google, came in a close second [to YouTube] with 1.39 billion ads served.”

Click here to read the full article.

 

YouTube & BrightRoll Leapfrog Past Hulu and Adap.tv in Video Ads

Search Engine Web
July 23, 2012

Search Engine Web also chose to mention the June comScore rankings and the shift in the top ad streams that took place in June highlighting, “Over the past five months, Google sites, driven primarily by YouTube, and the BrightRoll Video Network have both leapfrogged past Hulu and Adap.tv to become the top U.S. video ad properties ranked by video ads viewed, according to comScore Video Metrix.”

The article choses to look at the growth of video citing, “In February 2012, Americans viewed 7.5 billion video ads. Hulu ranked first with more than 1.5 billion ads, followed by Google sites with 1.1 billion, Adap.tv with 706 million, BrightRoll Video Network with 683 million, and Specific Media with 611 million. So, video ads viewed have increased 28.2 percent at YouTube, 103.5 percent BrightRoll, 211.3 percent at TubeMogul, and 13.6 percent Specific Media, while it has decreased 11.3 percent at Hulu. The author then begs the question, “So, what’s happened to Hulu in the race for the top ad rankings?”

Click here to read the full article.

 
Check out our News section for summary of BrightRoll news and events.

This entry was posted in Uncategorized. Bookmark the permalink. Comments are closed, but you can leave a trackback: Trackback URL.