This Week’s BrightRoll-Up
Week of: August 6, 2012
Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
The Time For Video RTB Is Now
August 7, 2012
Dan Mosher, General Manager – The BrightRoll Exchange (BRX) wrote an article for MediaPost titled “The Time for Video RTB is Now” which discusses about how RTB has the potential to change how video is bought as sold. Dan explains, “At [BrightRoll] we believe more than 50% of video impressions will be bought via RTB over the next three years. At this point, it’s not a question of if, but when?” He goes on to say, “RTB and exchanges will allow buyers to consistently target audiences and access video across all four screens. The naysayers stipulate that premium video inventory may never be available on an RTB basis. The case BRX makes to premium publishers is that RTB buys are an additional source of demand that they are not seeing today.”
Click here to read the full article.
Brightroll Targets Mobile Business with Google AdMob Deal
August 10, 2012
Dan Mosher, General Manager – The BrightRoll Exchange (BRX) spoke with Beet.TV recently to discuss BrightRoll’s expansion into the mobile market and recent deal with Google AdMob. AisleDash posted the full video interview online.
Click here to watch the video interview.
Check out our News section for summary of BrightRoll news and events.