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The Weekly BrightRoll-Up

This Week’s BrightRoll-Up
Week of:  September 14, 2012

Here we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.

Weekly Online Video News Round Up


BrightRoll Exchange (BRX) Introduces the First Mobile Video Real-time Bidding Solution

September 13, 2012

This week BrightRoll announced the availability of mobile video real-time bidding (RTB) on the BrightRoll Exchange (BRX). For the first time ever, media buyers can bid on mobile video inventory and access online and mobile content using a single, streamlined RTB platform.

Read the whole press release.

 

BrightRoll Exchange Launches RTB for Mobile Video
September 14, 2012
MediaPost

MediaPost highlights this week’s announcement of BrightRoll launching real-time bidding (RTB) for mobile video, the first in the industry. “[BrightRoll] expects that more than half of all video ads will be on mobile content before the end of the year”

Read the whole article.

 

BrightRoll Intros Real-Time Bidding for Mobile Video Ads
StreamingMedia
September 14, 2012

StreamingMedia describes how BrightRoll RTB for Mobile Video will allow real-time bidding across multiple platforms.  ”Prior to this announcement, which BrightRoll says is a first for the industry, buyers had to place fixed bids for mobile video, and couldn’t make decisions based on real-time data.”

Read the whole article.

 

 

 

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