This Week’s BrightRoll-Up
Week of: November 5, 2012
Here we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
Over Half of U.K. Advertisers Say Digital Video Ads are as Effective as TV Ads
November 6, 2012
In this article clickZ highlights the 2012 UK Video Advertising report released this week. The second annual survey gathers insight from more than 100 top decision makers and media buyers at leading UK advertising agencies and shares their unique perspective of the UK video advertising landscape.
BrightRoll’s SmartView™ Unit Offers Viewers Control
November 5, 2012
BizReport features the release of the new BrightRoll SmartView™ ad unit and the potential for increased viewer-engagement.
“BrightRoll SmartView™ enables advertisers to target viewers at-scale and run smarter campaigns that reach the right audience with the right message,” said Tod Sacerdoti, CEO and founder, BrightRoll. “This format presents a unique opportunity to advertisers to pay only for views rather than the traditional CPM model.”