Key insights, audience measurement, brand impact
Make smarter marketing decisions with AudienceConnect for clients, brands and products through the industry’s first video analytics dashboard to integrate in-flight key insights with third-party measurement, audience demographics and brand impact metrics.
- Simplifies the interpretation of data by providing key insights that may be applied to campaign optimization and future media planning
- Delivers iGRPs that enable advertisers to evaluate video ad campaigns like traditional TV
- Provides audience measurements from third-party providers: comScore or Nielsen, and Dimestore or Vizu
Optimize by any of these features:
Advertisers understand the importance of in-flight performance data, but few have a team of analysts on staff to sift through it in order to uncover key insights that may be applied to current campaigns and future media planning. BrightRoll takes the guesswork out of this process by providing data along with timely, practical insights — all through one easy-to-use dashboard.