Fresh off the heels of our very successful eight-city V3 roadshow this summer, we’re very excited to start the countdown to our first-ever BRX Video Summit. This time we’re taking the Big Apple on October 5 at the Sheraton Hotel & Towers in Midtown. In addition to an all-star line-up of expert panelists from Google, [...]
Engineering at BrightRoll was everything I hoped for in a summer internship — and more. All my colleagues were super bright, friendly and more than a pleasure to work with. I was given tasks that made me feel like a real part of the team and even helped in debugging real company problems that [...]
By Lauren Mehr, Marketing Specialist, BrightRoll
As most San Franciscans are aware, the Outside Lands Music and Arts Festival is a three-day “Coachella-esque” music festival and one of the biggest events in the city – if not the country. This year’s festival did not disappoint. Major headliners including The Roots, Foster the People, Phish, Arcade [...]
By Robert Palma, VP mobile video sales, BrightRoll
In-game advertisers will continue to play a huge role in the mobile ecosystem and revenue growth for years to come, driven primarily by mobile’s rapid growth and consumers’ willingness to pay for mobile games. According to a recent Nielsen study, 64 percent of smartphone users downloaded and [...]
On Wednesday, we announced a new chapter in BrightRoll’s story – we’ve set up shop in Canada! For those of you keeping score at home, this is the eighth outpost and third country for BrightRoll. Our new office is situated in the heart of Toronto, headed by longtime online video veteran David Bellemare. He’ll lead [...]
As many of you know, it’s been a busy summer here at BrightRoll. We recently wrapped up V3: Video. Validation. Value, our first-ever educational roadshow, which stopped in eight cities across the U.S. to get people talking about online video. Instead of playing it safe, we asked questions that ignited conversation, debate, and excitement. We [...]
It may be the height of summer, but despite crippling heat waves and pending debt crises, we’re still manning our battle stations and scouring the web to figure out what’s making the online video world all a-Twitter right now. Our top stories, below.
Fox Drops Sledgehammer on Hulu, Ad-Based Online TV Viewing
On July 26, [...]
In case you missed it: Daryl McNutt, our own SVP of research and marketing at BrightRoll, took the stage with Nancy Neumann, VP of platform development at eXelate, during last week’s OMMA Behavioral event in San Francisco. OMMA Behavioral brings top industry pros in media, marketing and technology together to talk targeting in digital advertising.
The presentation, [...]
I was honored to represent BrightRoll at the Stevie Awards ceremony for the American Business Awards Monday night in New York. BrightRoll was contending for two honors: BRX, our automated ad buying platform, was nominated for Business Innovation of the Year in the Other Services category, and I was nominated for Executive of the Year [...]
BrightRoll Delivers 5X Increase in ROI
Is price commensurate with advertiser value? To shed light on this topic, BrightRoll conducted a study utilizing its groundbreaking VideoRank™ technology.
The study measured a variety of user engagement metrics across a group of high and low VideoRank™ sites. Results showed that viewers from sites with high VideoRank™ scores were:
38 percent more likely to [...]