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Welcome to Bright Ideas! - August 2008
Bright Ideas is back and we’ve learned a lot over the last month. We toured the country with our “All Eyes On Video” seminar series and spent time with agencies in Atlanta, Boston, Chicago, Dallas, Los Angeles and New York. We heard feedback on inventory quality concerns, DRTV issues and the need for video planning tools.
In response, we wrote columns for AdAge and the Video Insider and included them below. We also developed an online video planning tool and consolidated a slew of industry research to share with media planners across the country. Simply email me and I will send you the planning tool and research.
We also heard questions about planning, pricing and placing Q4 video campaigns. As the world’s largest branded video ad network, we can help you reach any audience target, on professional content sites, with scale, price efficiency, and without ad serving or rich media fees.
Lastly, BrightRoll has been nominated for Best Video Advertising Network by Streaming Media Magazine’s Reader’s Choice Awards. We’re honored and would appreciate your vote.
Best Regards,
Charlie Whittingham, Vice President, Sales (cwhittingham@brightroll.com)
P.S. If you would prefer not to receive this note, unsubscribe below.
Bright Ideas
In Tod Sacerdoti’s latest AdAge column, he discusses how convincing clients to use online video involves three key elements: sharing key facts, making specific recommendations and backing all initial video efforts with a strong research effort.
In this AdAge column, Tod discusses the unfortunate trend of third party vendors cleverly packaging “fake pre-roll” offerings to charge pre-roll price to advertisers, walking out the back door with a majority of the ad budget.
In this article, Tod addresses how ad agencies can convince DR (direct response) clients to run online video advertising and how we can develop the broader DROV business category.
Having served over 3 billion video ads in the last couple of years, we have learned a few things about the business. Whether you are buying video ads from a portal, publisher with multiple sites or a video ad network, there are 10 questions we recommend that you ask before committing to the buy.
Bright Campaigns
BrightRoll Showcase: Beijing Olympics 2008
Two Case Studies, Two Very Different Objectives, One Common Solution
Case Study #1 - Global Technology Company / Olympic Sponsor
Goal: Compliment and reinforce Olympic sponsorship and broadcast campaign with online video execution.
Result: During the second and final week of the Beijing Olympics, BrightRoll was asked to execute a 40 million impression online video buy over 25 premium news, entertainment and sports sites. 7 day notice, 3 day turnaround to launch, with 100% completed by closing ceremonies.
Case Study #2 - US Bank Marketer / Non-Olympic Sponsor
Goal: Maintain brand awareness with core targets while avoiding premium network television rates and Olympic-sponsor competitor activity during August and Olympic coverage.
Result: Using high-traffic news, information, sports and weather sites, BrightRoll achieved TV reach + frequency goals and hit brand awareness objectives in a 100% online video campaign during the first three weeks of August .
Recent News
8/13/08 - BrightRoll Completes Largest Pre-Roll Run Ever (Mashable)
8/12/08 - Pre-Roll Wins Out When Budgets Shrink (ClickZ)
8/11/08 - BrightRoll Makes $1 Mil Pre-Roll Ad Deal (TV Week)
7/24/08 - Just An Online Minute - Pruning With BrightRoll’s Urban Garden Party (MediaPost)
Viral Videos
| Olympics & Political Videos |
Link |
| Olympics Rap |
(view) |
| Time For Some Campaignin’ |
(view) |
| Barack Roll |
(view) |
| Paris Hilton Political Ad |
(view) |
Contact Us
About BrightRoll
BrightRoll is the world’s largest branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California. BrightRoll offers its service at http://www.brightroll.com.
You’re invited to BrightRoll’s Two Year Anniversary Party!
Please join us at the beautiful Spanish Suite at the CLIFT Hotel to celebrate two incredible years of building BrightRoll. There will be cocktails, appetizers, music and our amazing colleagues, customers, partners and friends. We would be honored if you could celebrate with us.
There is lots to celebrate: 10+ million ads a day, 9 angel investors, 8 quarters of growth, 7 major press announcements, 6 city agency tours, 5 company advisers, 4 offices around the U.S., 3 venture investors, 2 billion video ads served & 1 amazing company!
What: BrightRoll’s Two Year Anniversary Party
When: Thursday, August 14th, 2008 - 6:00pm to 8:30pm
Where: Spanish Suite at the CLIFT Hotel (view map)
Who: Agencies, Clients and Industry Friends
RSVP: Please send an email to rsvp2year@brightroll.com
FREQUENTLY ASKED QUESTIONS
What’s it like serving over TWO BILLION ads in less than TWO YEARS?
Well, let’s see… to count to two thousand, counting one number every second continuously, it would take you 34 minutes. Counting to two million at the same rate, it would take you 24 days (that’s counting nonstop, day and night). But counting to two billion would take you 64 years. Yes. Years.
Honestly, we’ve been serving 29 ads per second, every minute of the day, 24 hours a day, 365 days a year for TWO straight years. In fact, if you wanted to watch these 2 billion ads, it would mean continuously watching 30 second ads non-stop for 1,902 years.
Instead of doing that, we recommend that you join us for cocktails and just take our word for it. We’ve been very busy.
I am coming straight from work, will there be food?
Yes, there will be light and heavy appetizers provided at the event. The CLIFT catering department is expecting people to eat before and after multiple cocktails.
What is the Spanish Suite and where is it?
The Spanish Suite is the most beautiful room at the CLIFT Hotel. The suite is primarily an event space and has stunning views of the city and includes a significant amount of covered outdoor space. The room sits on the fourteenth floor of the hotel and was designed by Philippe Starck, who designed the hotel.
Given that it’s your 2 year anniversary, shouldn’t you really be throwing 2 parties?
Yes, you are right. After our 2 year anniversary party, we will be heading over to SLIDE for an after party. Join us for table service service of Lotus Vodka and kick back to the tracks of DJ Donovan. This will be a casual and informal gathering, so feel free to tell your friends or co-workers to meet you there.
About BrightRoll:
BrightRoll is the world’s largest and most trusted branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California.
You’re invited to All Eyes On Video - A Smart Video Advertising Breakfast.
In this 90-minute, interactive seminar we’ll share what we’ve have learned, discuss what is coming next and provide you with the industry’s best information and tools to be a smart video advertiser. Your hosts will be Tod Sacerdoti (CEO, BrightRoll), Charlie Whittingham (VP of Sales, BrightRoll) and John Durham (Chairman, Catalyst:SF).
After serving over three billion video ads in the last two years, we have learned a lot and we want to share those insights with you. Here are some of the questions we will address:
- What are the expectation vs. reality gaps in online video advertising?
- Where does video inventory actually live and how does quality impact performance?
- How do I scale video ad efforts to television size audiences online?
- What ad units deliver real value and what ad units should be avoided?
- How do I optimize video ads and what metrics are benchmarks in the market?
- How can I reduce costs such as ad serving or rich media fees?
What: ALL EYES ON VIDEO: A Smart Video Advertising Breakfast
When: Wednesday, August 6, 2008 - 8:30 am to 10:00 am
Where: W Dallas - 2440 Victory Park Lane, Dallas, TX (view map)
Who: Agencies, Clients and Industry Friends
RSVP: Please send an email to rsvp-dallas@brightroll.com
About BrightRoll:
BrightRoll is the world’s largest and most trusted branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California.
You’re invited to All Eyes On Video - A Smart Video Advertising Breakfast.
In this 90-minute, interactive seminar we’ll share what we’ve have learned, discuss what is coming next and provide you with the industry’s best information and tools to be a smart video advertiser. Your hosts will be Tod Sacerdoti (CEO, BrightRoll), Charlie Whittingham (VP of Sales, BrightRoll) and John Durham (Chairman, Catalyst:SF).
After serving over three billion video ads in the last two years, we have learned a lot and we want to share those insights with you. Here are some of the questions we will address:
- What are the expectation vs. reality gaps in online video advertising?
- Where does video inventory actually live and how does quality impact performance?
- How do I scale video ad efforts to television size audiences online?
- What ad units deliver real value and what ad units should be avoided?
- How do I optimize video ads and what metrics are benchmarks in the market?
- How can I reduce costs such as ad serving or rich media fees?
What: ALL EYES ON VIDEO: A Smart Video Advertising Breakfast
When: Wednesday, August 20, 2008 - 8:00 am to 10:00 am
Where: Westin Copley Place, 10 Huntington Avenue (view map)
Who: Agencies, Clients and Industry Friends
RSVP: Please send an email to rsvp-boston@brightroll.com
About BrightRoll:
BrightRoll is the world’s largest and most trusted branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California.
You’re invited to All Eyes On Video - A Smart Video Advertising Breakfast.
In this 90-minute, interactive seminar we’ll share what we’ve have learned, discuss what is coming next and provide you with the industry’s best information and tools to be a smart video advertiser. Your hosts will be Tod Sacerdoti (CEO, BrightRoll), Charlie Whittingham (VP of Sales, BrightRoll) and John Durham (Chairman, Catalyst:SF).
After serving over three billion video ads in the last two years, we have learned a lot and we want to share those insights with you. Here are some of the questions we will address:
- What are the expectation vs. reality gaps in online video advertising?
- Where does video inventory actually live and how does quality impact performance?
- How do I scale video ad efforts to television size audiences online?
- What ad units deliver real value and what ad units should be avoided?
- How do I optimize video ads and what metrics are benchmarks in the market?
- How can I reduce costs such as ad serving or rich media fees?
What: ALL EYES ON VIDEO: A Smart Video Advertising Breakfast
When: Tuesday, August 19, 2008 - 8:30 am to 10:00 am
Where: W City Center, 172 West Adams Street (view map)
Who: Agencies, Clients and Industry Friends
RSVP: Please send an email to rsvp-chicago@brightroll.com
About BrightRoll:
BrightRoll is the world’s largest and most trusted branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California.
You’re invited to All Eyes On Video - A Smart Video Advertising Breakfast.
In this 90-minute, interactive seminar we’ll share what we’ve have learned, discuss what is coming next and provide you with the industry’s best information and tools to be a smart video advertiser. Your hosts will be Tod Sacerdoti (CEO, BrightRoll), Charlie Whittingham (VP of Sales, BrightRoll) and John Durham (Chairman, Catalyst:SF).
After serving over three billion video ads in the last two years, we have learned a lot and we want to share those insights with you. Here are some of the questions we will address:
- What are the expectation vs. reality gaps in online video advertising?
- Where does video inventory actually live and how does quality impact performance?
- How do I scale video ad efforts to television size audiences online?
- What ad units deliver real value and what ad units should be avoided?
- How do I optimize video ads and what metrics are benchmarks in the market?
- How can I reduce costs such as ad serving or rich media fees?
What: ALL EYES ON VIDEO: A Smart Video Advertising Breakfast
When: Thursday, August 21, 2008 - 8:00 am to 10:00 am
Where: Michael’s, 24 West 55th Street, New York, NY (view map)
Who: Agencies, Clients and Industry Friends
RSVP: Please send an email to rsvp-nyc@brightroll.com
About BrightRoll:
BrightRoll is the world’s largest and most trusted branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California.
You’re invited to All Eyes On Video - A Smart Video Advertising Breakfast.
In this 90-minute, interactive seminar we’ll share what we’ve have learned, discuss what is coming next and provide you with the industry’s best information and tools to be a smart video advertiser. Your hosts will be Tod Sacerdoti (CEO, BrightRoll), Charlie Whittingham (VP of Sales, BrightRoll) and John Durham (Chairman, Catalyst:SF).
After serving over three billion video ads in the last two years, we have learned a lot and we want to share those insights with you. Here are some of the questions we will address:
- What are the expectation vs. reality gaps in online video advertising?
- Where does video inventory actually live and how does quality impact performance?
- How do I scale video ad efforts to television size audiences online?
- What ad units deliver real value and what ad units should be avoided?
- How do I optimize video ads and what metrics are benchmarks in the market?
- How can I reduce costs such as ad serving or rich media fees?
What: ALL EYES ON VIDEO: A Smart Video Advertising Breakfast
When: Thursday, August 7, 2008 - 8:30 am to 10:00 am
Where: The Funnel Mill - 930 Broadway, Suite A, Santa Monica, CA (view map)
Who: Agencies, Clients and Industry Friends
RSVP: Please send an email to rsvp-la@brightroll.com
About BrightRoll:
BrightRoll is the world’s largest and most trusted branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California.
You’re invited to All Eyes On Video - A Smart Video Advertising Breakfast.
In this 90-minute, interactive seminar we’ll share what we’ve have learned, discuss what is coming next and provide you with the industry’s best information and tools to be a smart video advertiser. Your hosts will be Tod Sacerdoti (CEO, BrightRoll), Charlie Whittingham (VP of Sales, BrightRoll) and John Durham (Chairman, Catalyst:SF).
After serving over three billion video ads in the last two years, we have learned a lot and we want to share those insights with you. Here are some of the questions we will address:
- What are the expectation vs. reality gaps in online video advertising?
- Where does video inventory actually live and how does quality impact performance?
- How do I scale video ad efforts to television size audiences online?
- What ad units deliver real value and what ad units should be avoided?
- How do I optimize video ads and what metrics are benchmarks in the market?
- How can I reduce costs such as ad serving or rich media fees?
What: ALL EYES ON VIDEO: A Smart Video Advertising Breakfast
When: Tuesday, August 5, 2008 - 8:30 am to 10:00 am
Where: W Atlanta - Midtown, 188 14th Street, NE, Atlanta, GA (view map)
Who: Agencies, Clients and Industry Friends
RSVP: Please send an email to rsvp-atlanta@brightroll.com
About BrightRoll:
BrightRoll is the world’s largest and most trusted branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California.
What: BrightRoll Office Warming & Industry Mixer
When: Wednesday, July 23rd from 6:30pm to 9:00pm
Where: 117 East 55th Street between Park & Lex (view map)
Who: Partners, Industry Friends & colleagues
To RSVP: Send an email to rsvp@brightroll.com
_________________________________________________________________________________
FAQ
What is it?
It’s a party! We just moved into our cool new offices, complete with an urban garden!
We’re celebrating by inviting all our industry friends and colleagues to stop by and reconnect.
Garden? Really?
Yes, and it’s awesome.
For real?
Yes, but space is limited (it’s a garden, but it’s still NYC), so we’ll only be able to welcome those who have received this invite and RSVPd.
When is it?
Wednesday, July 23rd from 6:30pm til 9:00pm
Who’s coming?
You! And your colleagues from top agencies and publishers. But no one else.
Here’s why not: http://www.youtube.com/watch?v=3-2pVsKRNX8
Can I invite my co-worker? She’s awesome.
Probably. Just check with your BrightRoll contact to be sure we’re still cool fire marshall-wise.
I’m hungry!
Good, it’ll be catered.
I’m thirsty!
There’s a bar.
It’s raining!
No, it’s not. That’s just your imagination.
(Fine, we have indoor event space too.)
What do I wear?
Whatever you wore to work.
How do I RSVP?
Send an email to rsvp@brightroll.com
Welcome to Bright Ideas! - July 2008
Bright Ideas comes to you from your friends at the BrightRoll Video Network. We’ve learned a lot from the billions of video ad impressions we’ve served over the past year and we hope these insights help you create the smartest, most creative and most effective video advertising on the web. Every issue we promise you a few bright ideas, bright campaigns, and relevant viral videos to brighten your day. So, let’s roll ….
To get started, we’ve got a couple of entertaining, informative events to share with you.
In August we will be hosting a six city breakfast series called All Eyes on Video — a smart video advertising seminar traveling to Atlanta, Boston, Chicago, Dallas, New York, Los Angeles and San Francisco. Look for more details and your invitation soon.
Finally, it is not too soon to start planning, pricing and placing your Q4 video campaigns. As the world’s largest branded video advertising network, BrightRoll can help you reach any audience target in a variety of video ad formats and custom video ad units with scale, price efficiency, and without any serving or rich media fees.
For more information and a sales contact, don’t hesitate to reach me at - cwhittingham@brightroll.com.
We hope you enjoy this issue of Bright Ideas and we thank you for your time.
Best regards,
Charlie Whittingham
VP, Sales
P.S. If you would prefer not to receive this note, unsubscribe below or we can remove you.
Bright Ideas
In Tod Sacerdoti’s latest column on the iMedia Connection, he discusses how as online video matures, the large and unmeasured television campaign is losing its appeal. Here’s how to take advantage of existing options without sacrificing potential reach or quality.
In this blog post, Tod discusses the unfortunate trend of vendors in the marketplace selling a mix-mash of low quality video ad units and packaging them as pre-roll. And we thought the definitions of pre-roll and companion banners were well understood!
For years, rich media fees have been a necessary evil. Now they are an unnecessary evil. Learn how to get free video rich media services for your clients.
Bright Campaigns
Case Study #1 - Global Technology Company
Goal: Achieve television scale reach of nearly 40M pre-roll impressions on highly branded inventory in a tight time window of only four weeks.
Result: BrightRoll executed pre-roll buy on 35+ sites, delivering 100% of budget in time allotted and optimization efforts drove largest CTR of all sites on the buy. Campaign was renewed due to pacing and fulfillment performance.
Case Study #2 - National Financial Services Company
Goal: Access super premium, branded video inventory across a wide range of sites with a limited budget.
Result: BrightRoll leveraged internal publisher relationships to decouple video inventory and execute the campaign in full with limited per site economics.
Case Study #3 - Luxury Import Automotive Company
Goal: Source hard to reach high income / outdoor enthusiast demographic inventory using both pre-roll and innovative, large-format video ad units.
Result: BrightRoll leveraged proprietary ad units to drive unusually high play rates and total time viewed relative to other media properties on the buy. Due to performance, second luxury mark added to media buy.
Recent News
The Wall Street Journal (subscription required) - Rich-Media Services to Be Provided Free
SHOOT Online - BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers
Viral Videos
| Name |
Video Link |
| Gatorade Ball Girl |
(view) |
| Bud.tv - Swear Jar |
(view) |
Contact Us
About BrightRoll
BrightRoll is the world’s largest branded video advertising network, having served billions of advertisements since founding. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including more than half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and holds its headquarters in San Francisco, California. BrightRoll offers its service at http://www.brightroll.com.
People are talking about BrightRoll. See what the media is saying about us in recent news and feature articles.
MediaPost’s Online Video Insider
August 13, 2008
How to Develop DROV (Direct Response Online Video)
Mashable
August 13, 2008
BrightRoll Completes Largest Pre-Roll Run Ever
MarketingVOX
August 13, 2008
BrightRoll to Execute First $1M Pre-Roll Campaign
Silicon Alley Insider
August 12, 2008
Brightroll: $1 Million Says At Least One Advertiser Still Loves Pre-Roll Ads
ClickZ
August 12, 2008
Pre-Roll Wins Out When Budgets Shrink
TVWeek
August 11, 2008
BrightRoll Makes $1 Mil Pre-Roll Ad Deal
The Ad Age Web Video Report
July 29, 2008
Convincing Clients to Buy Web Video
MediaPost
July 24, 2008
Just An Online Minute… Pruning With BrightRoll’s Urban Garden Party
The Ad Age Web Video Report
July 23, 2008
Spotting Fake Pre-Roll Ads
SHOOT Online
May 29, 2008
BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers
The Wall Street Journal
May 23, 2008
Rich-Media Services to Be Provided Free
BtoB
April 28, 2008
BrightRoll Opens Chicago Office
AdvertisingAge
April 28, 2008
People on the Move
ClickZ
April 28, 2008
Lewis Rothkopf Joined BrightRoll’s New York Office as VP of Network Development
Internet Retailer
April 28, 2008
BrightRoll Opens New Office and Adds to Executive Team
iMedia Connection
April 9, 2008
The Myths and Realities of Video Advertising
Marketing Shift
March 18th, 2008
BrightRoll Goes Hi-Def With Ads
Cynopsis
March 18th, 2008
Cynopsis: DIGITAL
Contentinople
March 18, 2008
BrightRoll Dives into HD Ads
CNET
March 17, 2008
BrightRoll Brings HD Video Ads to the Web
CNET/Webware
March 17, 2008
BrightRoll Brings HD Video Ads to the Web
Television Week
March 17, 2008
BrightRoll Offers HD Ads Online
MediaPost
March 17, 2008
Video Sites Challenge HDTV’s Quest To Keep Viewers
Mashable
March 17, 2008
Brightroll Ads, Now in HD
BrightRoll Video Advertising Report
Insights on the Online Video Ecosystem
VideoRoll is a new report with data from both the BrightRoll network and the broader video advertising industry. We store and analyze the data from every ad request, impression, and click and use this to best optimize campaign distribution for our advertising partners.
Every day, we see millions of ad requests from our broad network of publishers. Each month, we analyze this data to produce our VideoRoll Report covering usage, interactivity, hardware capabilities and user-specific data on BrightRoll’s network. Additionally, we scour the web and work with third parties to aggregate industry information that we believe is valuable to understand the ecosystem.
Advertisers want to understand publisher, demographic and user capabilities as they plan their video campaigns. Publishers want to understand campaign data, user capabilities and industry feedback as they try to build audience and maximize the value of their inventory. We hope you’ll find that this data snapshot provides insights into trends in the video ecosystem and please send us any an email with ideas, feedback or to sign up on list for future releases.
BrightRoll Network Metrics
- Number of ads served by BrightRoll: 100,258,145
- Average video advertisement length: 24 seconds
- Percent of viewers who watch the entire video advertisement: 76.1%
Industry Video Advertising Activity
New Campaigns in February:
| Campaign |
Ad Unit |
As Seen On |
View |
| 1-800-Flowers |
Click-to-Play |
YouTube |
(view) |
| 3 Musketeers |
Pre-Roll |
AOL Music |
(view) |
| American Express |
Overlay |
YouTube |
(view) |
| Aussie |
Pre-Roll |
AOL Music |
(view) |
| Bank of America |
Pre-Roll |
JamboTV |
(view) |
| Cesar |
Pre-Roll |
MSN |
(view) |
| Chips Ahoy |
Pre-Roll |
MSN |
(view) |
| Contenelle |
Pre-Roll |
JamboTV |
(view) |
| Crystal Light |
Pre-roll |
JamboTV |
(view) |
| Digiorno |
Pre-Roll |
JamboTV |
(view) |
| Downy |
Pre-roll |
MSN |
(view) |
| Esurance |
Pre-Roll |
MSN |
(view) |
| Fiber One |
Auto-Start |
Miami-nightlife.com |
(view) |
| Fig Newton |
Pre-Roll |
JamboTV |
(view) |
| Ghost Hunters |
Pre-Roll |
JamboTV |
(view) |
| Gilette |
Pre-Roll |
TopTVBytes.com |
(view) |
| Hilton |
Auto-Start |
Miami-nightlife.com |
(view) |
| Honda |
Pre-Roll |
MSN |
(view) |
| Intel |
Pre-Roll |
CNN |
(view) |
| Jello |
Pre-Roll |
JamboTV |
(view) |
| Maxwell House |
Pre-Roll |
MSN |
(view) |
| Maybelline |
Pre-Roll |
JamboTV |
(view) |
| Metamucil |
Pre-Roll |
AOL |
(view) |
| Milk |
Auto-Start |
Miami-nightlife.com |
(view) |
| Miller |
Pre-Roll |
Yahoo! |
(view) |
| Motrin |
Pre-Roll |
JamboTV |
(view) |
| Netflix |
Pre-Roll |
Yahoo! News |
(view) |
| Never Back Down |
Overlay |
YouTube |
(view) |
| Nissan |
Pre-Roll |
Yahoo! Music |
(view) |
| Oil of Olay |
Pre-Roll |
AOL |
(view) |
| Old Spice |
Pre-Roll |
MSN |
(view) |
| Oreo |
Pre-Roll |
Yahoo! Music |
(view) |
| Oust |
Pre-Roll |
JamboTV |
(view) |
| Pantene |
Pre-Roll |
AOL Music |
(view) |
| Ritz |
Pre-Roll |
MSN |
(view) |
| Secret |
Pre-Roll |
Yahoo! Music |
(view) |
| South Beach |
Pre-Roll |
JamboTV |
(view) |
| Staples |
Pre-Roll |
TopTVBytes |
(view) |
| Swiffer |
Pre-Roll |
AOL Music |
(view) |
| Tanzania |
Pre-Roll |
Yahoo! Music |
(view) |
| Verizon |
Pre-Roll |
MSN |
(view) |
| Vegas |
Auto-Start |
Miami-nightlife.com |
(view) |
| Waste Management |
Pre-Roll |
CNN |
(view) |
BrightRoll Network User Metrics
Browser Statistics:
| Browser |
% Visits |
| Internet Explorer |
57.09% |
| Firefox |
36.46% |
| Safari |
4.24% |
| Opera |
1.33% |
| Mozilla |
.46% |
Broadband Statistics:
| Connection Speed |
% |
| High Definition Ready |
57.23% |
| Wireless |
28.08% |
| Dial Up / Slow |
14.69% |
Screen Display Statistics:
| Screen Resolution |
% Visits |
| 1024×768 |
35.28% |
| 1280×800 |
17.67% |
| 1280×1024 |
15.43% |
| 1440×900 |
9.18% |
| Other |
22.44% |
Flash Statistics:
| Flash Version |
Visits |
| Flash 9 |
95.57% |
| Flash 8 or lower |
4.43% |
About BrightRoll
BrightRoll is the world’s largest and most trusted video advertising network, having served more than 1 billion advertisements in 12 months. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including over half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture- backed company and holds its headquarters in San Francisco, CA.
Methodology
For every ad request BrightRoll analyzes information available in the user’s browser. From this, BrightRoll determines browser, user and video player capabilities, and more a variety of proprietary techniques. The result is a snapshot of the users viewing the more than 100 million monthly ad impressions that flow through BrightRoll’s network. We believe this data will be valuable in identifying and tracking trends, evaluating market readiness and more.
Limits of this Data
Representativeness - BrightRoll does not claim that this information will be necessarily representative of the video advertising industry as a whole or of any particular market. BrightRoll’s traffic is driven by publisher relationships and may be influenced accordingly. Because the data is pulled across ads served millions of web pages, we feel the data will be useful and may help inform your business decision making.
Questions & Feedback
Email videoroll@brightroll.com to receive future VideoRoll distributions or if you have any questions or feedback for future releases.
With BrightRoll, you have immediate access to high-volume, high-quality online video inventory across every major market in the United States. The BrightRoll network reaches nearly 100M uniques per month exclusively on branded media and video properties.
BrightRoll Network Metrics
- Branded sites in BrightRoll Network: 300+ (1)
- Total U.S. online video audience: 140 million (2)
- Unduplicated monthly uniques in BrightRoll network: 98 million (1)
- Videos streamed a month in the entire U.S.: 10 billion (2)
- “Brand safe” videos streamed per month in the U.S.: 4 billion (1)
- Video stream ad impressions available per month in the U.S.: 2 billion (1)
- Videos streamed per month across BrightRoll network: 500 million (1)
- Number of ads served by BrightRoll per month: 100 million (1)
- Average video advertisement length: 24 seconds (1)
- Percent of viewers who watch the entire video advertisement: 76.1% (1)
Sources: (1) Internal BrightRoll Audit, (2) ComScore Public Statistics
Our Mission
To aggregate the world’s video inventory and enable advertisers to maximize the value of every dollar spent.
Our Values
Customer Focus
We are in business to serve our customers and enable them to be more successful in their businesses. We measure out effectiveness by exceeding customer expectations on service, responsiveness, product development and relationship profitability.
Transparency
We respect our customers above all else and provide them the information necessary to best allocate video budgets online. We are straightforward, honest and desire to bring clarity to a cloudy market. We win business on the merit of our products and service.
Execution
We share an infectious desire to get stuff done. We value a tight balance between quality and speed, and believe in ferocious testing. We do what we say we are going to do and always over deliver.
Teamwork
We believe in the power of small groups of talented individuals. We foster an open and collaborative culture where the best ideas rise to the top. Diverse perspectives, a passion for data and ferocious testing lead to the best results.
Innovation
We live for creativity and have a passion for improvement. We seek to develop sustainable and scalable innovations that can change the world. We build things that matter and enjoy taking intelligent risks.
Fun
We enjoy being at work because we have a fun and enjoyable work environment. We only hire smart, respectful and trustworthy people, so we like our colleagues. We watch funny videos, we play sports, we blog and we celebrate our successes.
Our Culture
We are serious about our work, products and customers but we don’t take ourselves too seriously.
We hire smart, curious and self driven people because those are the type of people we want to be around and learn from.
We encourage an open environment so both ideas and issues get circulated quickly.
We put time and energy into our work environment because we respect the hard work that everyone is doing on daily basis.
We want to be the best in every facet of our business and set high standards for ourselves.
We are professional without pretense and have an aversion to politics.
We understand that our actions determine our reputation and expect to continue to build our reputation long into the future.
We believe that great is not good enough.
How To Spot “Fake Pre-Roll”
by Tod Sacerdoti, 7/24/08
Yesterday I wrote a post on AdAge on “How to Spot Fake Pre-Roll,” as we have noticed a trend of online publishers and networks packaging low quality ad units as pre-roll.
(read more)
- Premium Brand Advertisers
- Industry Leading CPM Rates
- National Representation
- Multiple Advertising Units
- Content Syndication
- Expert Customer Service
- Integration Assistance
- Full Reporting
- Automated Payments
- 100% Transparent
- Largest Video Reach
- Branded Sites
- High Quality Content
- Guaranteed Inventory
- High Volume Capacity
- Innovative Ad Units
BrightRoll has been a huge asset to the online video planning and buying process for Zenith Optimedia and Hewlett-Packard.”
The BrightRoll network reaches millions of unique consumers every single day.
In fact, BrightRoll sites generate more than 100 million video views and over 500 million page views every single day. BrightRoll combines a targeted focus on the top video fifty sites on the Internet with the additional reach of broad network across nearly every vertical.
Click here for the BrightRoll Media Kit.
BrightRoll can help you execute nearly any online video media plan.
When you have a portfolio of clients with varying goals and objectives, we understand that the details of video campaign execution and technologies can be challenging to manage.
With BrightRoll as your video advertising partner, you will receive a single point of contact for all your campaign management, execution and optimization needs. You will have fewer problems, larger client budgets and your campaigns will all be fully delivered. Our role is to increase your efficiency and allow you to add more value to your clients.
Whatever you need, we are here to deliver it. Need a portfolio of site meeting your target demo? Done. Want to run video ads on sites that don’t currently have video? Done. Want to scale your campaign to forty sites? Done.
You can work with us to:
- Build awareness and grow brand affinity
- Release new products
- Launch brands or change brand positioning
- Drive traffic for tune-ins, premieres or pop culture events
- Extend and scale television campaigns
- Acquire new users for re-marketing purposes
Video Advertising Units (gallery)
- Pre-Roll
- Click To Play (in banner video)
- Video Ticker
- Video Overlays
- Full Screen Video
- In Game Video
Our Solutions
Click here to see our media kit or contact us to get started.
- Automotive
- Business
- Entertainment
- Family & Living
- Finance
- Gaming
- Health & Fitness
- Movies & Television
- Music
- News & Blogs
- Science & Technology
- Shopping
- Society & Culture
- Sports
- Travel & Places
- Women’s Lifestyle
Our network is optimized to solve your video advertising needs.
BrightRoll was created to help agencies target consumers and scale video campaigns online. With an experienced team and proprietary technology, we ensure that your media buys are properly allocated, delivered and represented in the marketplace.
Reach is Strength - Unlike traditional banner networks, BrightRoll is not restricted to only working with a limited set of publishers. We deliver powerful video reach by working with most of the largest and highly branded media properties in the United States, and we are flexible enough to work with any publisher on the Internet.
Targeting is Power - Whether your campaign requirements include demographic, geographic, behavioral or any other target, BrightRoll has high quality and high volume targeted inventory available.
(Quality) Content is King - Our deep content channels, including Entertainment, Sports, Business, Finance, News, Automotive and others, are made up of the leading publishers in each vertical.
Service is our Value - BrightRoll has built a team of online video experts exclusively focused on delivering a premium service to agencies. Our agency and publisher relationships are our business and we take great pride in over delivering at every turn.
Efficiency is our Solution - The media business continues to receive pressure for efficiency and scale, and BrightRoll has built the leading video advertising platform in the marketplace. Let us make you more effective and efficient, and together we can maximize the value of every media dollar.
We look forward to working with you on your next media plan.
BrightRoll’s knowledge of the digital video landscape and ability to execute campaigns is unrivaled.”
Our content channels provide significant reach within key vertical markets.
By exclusively working with large, branded publishers, the BrightRoll network reaches the majority of U.S. Internet users. We segment our audience into 16 content channels to provide our clients with straightforward targeting options.
We can also create custom channels, site bundles or leverage a variety of targeting technologies for clients with more specific needs.
Our Content Channels
- Automotive
- Business
- Entertainment
- Family & Living
- Finance
- Gaming
- Health & Fitness
- Movies & Television
- Music
- News & Blogs
- Science & Technology
- Shopping
- Society & Culture
- Sports
- Travel & Places
- Women’s Lifestyle
Custom Channels
If you’ve identified a highly specific target audience, we will create a custom subset of sites that contain that your prospect’s key characteristics. This higher level of targeting often increases the effectiveness of a campaign, reaching ideal prospects directly.
Online video buying made easy.
Many of the world’s most respected and innovative agencies rely on BrightRoll to reach their target audiences and scale their video campaigns across the web’s most premium inventory.
With BrightRoll, you have immediate access to high-volume, high-quality online video inventory across every major market and the proprietary campaign management, optimization, and ad units required to achieve superior campaign results.
No more hassles planning campaigns across an increasingly fragmented web or being concerned about the missing latest video trend. No more wondering where ads will appear and how it will impact your clients’ brand. No more campaign execution nightmares.
Just the ability to instantly reach more than 100 million unique viewers — a scale comparable to television — on the network that has proven time and time again to be the network of choice for brand advertisers.
You’re busy. Experience online video buying made easy with BrightRoll.
Contact us to learn more.
- - Advertisers
- advertiser
- [ internal ]
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- “”
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- why_brightroll
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- [external, { development: http://beta.btrll.com, production: http://data.brightroll.com} ]
- - - “”
- “”
The largest network of highly branded and large-volume video sites.
BrightRoll is the first premium video ad network, and the most comprehensive. With this widely distributed platform we’re able to maximize the value of your available inventory.
We’re always searching for new, high quality inventory to add to our network. If your site has a strong user experience with great video content, we’d like to learn more about you.
Please see our requirements and then contact us to join the BrightRoll network.
We have aggregated the largest portfolio of highly branded and large volume video advertising on the Internet. With this widely distributed platform we’re enabled to leverage content, demo, context, behavior, and traffic volume for the benefit of our advertiser and publisher partners.
We are always searching for new, high quality inventory to add to our network of publishing partners. If your site has a strong user experience with great video content we’d like to learn more about you.
Please see our requirements and then contact us to join the BrightRoll network.
With BrightRoll, you have the ability to reach your specifically targeted audience.
Most BrightRoll advertisers today are using demographics, content channels or site specific targeting methodologies to reach their consumers. For example, you can choose to target women ages 18-35, a portfolio of sports and auto-related sites, or a specific list of the top ten fashion sites on the web.
For advertisers with more specific targeting needs, BrightRoll offers contextual and behavioral targeting capabilities. You can target videos that include content about basketball or men interested in sports content.
Additionally, BrightRoll can optimize your delivery for specific metrics such as click-through-rate, cost-per-view, or average advertisement viewing. Our optimization engine shifts impressions to the top performing placements, such that the campaign receives the best possible results.
Demographic Targeting
BrightRoll can leverage third party audience data to provide additional demographic targeting on the following metrics:
- Age
- Gender
- Household income
- Education level
- Race
- User geography / country, state, DMA, city and zip code
- Daypart / hour of day, day of week
Contextual & Behavorial Targeting
BrightRoll has a variety of solutions for advertisers with specific contextual or behavioral targeting needs. To learn more about how our advanced targeting solutions can help you execute your current media plan, please contact us.
Optimization
BrightRoll delivers measurable and scalable results due to our proprietary optimization and ad serving technology. Every campaign is delivered, tracked and reported on by BrightRoll and we ensure that your budget is maximized to meet your desired metrics.
For advertisers who want to drive a specific performance metric, such as a click or registration, BrightRoll can optimize the campaign to increase the conversation rate per impression. Sites not meeting the metric can either be turned down or removed for the campaign portfolio.
We require campaigns to be served in high quality, premium environments.
We exclusively work with publishers who offer high quality and branded content, in safe viewing environments, and it is essential that we are able to effectively target the appropriate audience within a site.
Websites applying to the BrightRoll network must meet specific guidelines to join and must be appropriately categorized in order to receive high value ads. We do not accept any of the following types of sites: adult, bot sites, incentivized sites, hate, crime or illegal sites, sites offering pirated content/software, chat/forum websites, controversial sites, or sites in a foreign language.
We completely review all sites prior to including them in our network. Every site must meet our editorial and technical guidelines. Here are our high level requirements:
- Sites must have at least 100,000 video views/month.
- Sites must have at least 250,000 page views/month.
- No unlicensed or copyright infringing content is allowed.
- There can be no adult or other unacceptable content on your site.
- Sites cannot contain information that may constitute libel, defamation, infringement, or otherwise violate the privacy, publicity or other rights of a third party.
For more information on our requirements, please contact us.
The BrightRoll network reaches millions of unique consumers every single day.
In fact, BrightRoll sites generate more than 100 million video views and over 500 million page views every single day. BrightRoll combines a targeted focus on the top video fifty sites on the Internet with the additional reach of broad network across nearly every vertical.
Click here for the BrightRoll Media Kit.
BrightRoll was founded by Tod Sacerdoti and Dru Nelson in 2006.
In 2005, Tod was responsible for revenue at Plaxo. A partner at Sequoia Capital introduced him to a small, sister portfolio company named YouTube. The early metrics suggested that changes in bandwidth and consumer interest where beginning to drive massive shifts in online video viewing behavior.
This seismic shift in online video consumption was coupled with a complete lack of scalable video advertising solutions and standards. Nearly every video site was built on custom content management, video player and ad serving technologies, and all completely unprepared to address the broad needs of advertisers and agencies.
Existing ad network solutions, primarily focused on banner inventory, were not optimized for video and it was clear that a new solution was needed. Tod and Dru joined forces shortly thereafter, with the mission to make all branded advertisers “smart video advertisers” and to make the process of buying, executing and optimizing online video campaigns easier.
After months of development, BrightRoll took an initial step in fulfilling this vision by launching the industry’s first contextually targeted video ad unit. The initial product was an instant hit and over a thousand publishers signed up within the first six months.
BrightRoll is now the world’s largest video advertising network. We work with dozens of advertising agencies on campaigns their leading brands, hundreds of publishers on their premium inventory and serve millions of advertisements everyday. In fact, BrightRoll has served over a billion advertisements since our founding.
The rest, they say, is the future.
We help publishers unlock the enormous potential of their inventory.
The typical publisher integration into the BrightRoll Network is for the delivery of pre-roll or mid-roll video advertisements. Since many publishers have unique content management, ad server and player environments, we support many different integration structures designed to meet your needs.
Video Advertisements
BrightRoll typically provides five to thirty second pre-roll video advertisements and/or in-banner click-to-play video advertisements, exclusively from name brand advertisers.
Formats
BrightRoll primarily supports Flash 8 or higher. Depending on the particular publisher environment, we can also support Windows Media, Quicktime, Real Player and custom video player environments. We also support publishers using syndicated video player technologies such as Brightcove, Lightning Cast or VideoEgg.
Methods of Integration
It is anticipated that publishers will prefer one of three integration methods based on their specific needs, revenue goals, inventory constraints and video playing environment:
- Ad Server Integration – For high value inventory monetization with impression guarantees
- Redirect Integration – For unsold inventory monetization without impression guarantees
- Exchange Integration – For management of all unsold inventory
Ad Server Integration
Ad Server Integration is integration into the publisher’s internal ad server or trafficking system. The end goal of an ad server integration is a streamlined trafficking system for both parties.
Redirect Integration
Redirect Integration is integration of BrightRoll as a third party adserver for unsold inventory. The end goal of a redirect integration is to monetize significant amounts of unsold inventory with little or no human intervention into trafficking or campaign management.
Exchange Integration
Exchange Integration is integration of the BrightRoll exchange to manage all unsold inventory. The end goal of a exchange integration is maximize the value of unsold inventory by having all third parties disclose their CPMs dynamically and compete for each ad impression.
Please contact us to join the BrightRoll network.
BrightRoll enables advertisers to extend their online efforts using video.
Whether you’re building brand awareness, expanding your audience or driving sales, we can deliver the results you seek with our unmatched reach, technologies and video expertise.
We understand that advertisers working without agency partners are often strapped for resources and executing online video can be a daunting task. BrightRoll is your one-stop, full service video advertising solution. We are singularly focused on video advertising and have an experienced, dedicated team ready to help you scale your online video efforts.
Whatever you need, we are here to deliver it. Need a portfolio of sites meeting your target demo? Done. Want to run video ads on sites that don’t currently have video? Done. Want to scale your campaign to forty sites? Done.
You can work with us to:
- Build awareness and grow brand affinity
- Release new products
- Launch brands or change brand positioning
- Drive traffic for tune-ins, premieres or pop culture events
- Extend and scale television campaigns
- Acquire new users for re-marketing purposes
Video Advertising Units (gallery)
- Pre-Roll
- Click To Play (in banner video)
- Video Ticker
- Video Overlays
- Full Screen Video
- In Game Video
Our Solutions
Click here to see our media kit or contact us to get started.
Billions of impressions and counting. Trust us, we’ve got you covered.
BrightRoll aggregates video advertising space across hundreds of the Internet’s biggest and most well known media properties. ComScore 250 sites with large, targeted content audiences comprise the majority of our network, but we also have significant reach within specific vertical and demographic targets.
We navigate our resources to find the right customers for your brand and the right targets for your advertisements. By avoiding low-quality publishers, we’re able to focus our network efforts on media space that makes an impact.
Our fully transparent network can be segmented into powerful audience channels, helping you to accomplish any online campaign objective. Our experienced sales, media planning and account management teams work with you to achieve the optimal performance.
With BrightRoll, you’ll reach your target audience and rest easy knowing you’re working with the network of choice for leading brands.
Learn more about our targeting capabilities, content channels or contact us to get started.
At BrightRoll, we know understand the value of high quality publisher partners.
We currently offer a complete portfolio of publisher benefits, including:
Premium Brand Advertisers - We have the team, technology, resources and strong publisher base necessary to work exclusively with premium branded advertisers and their agencies. We exclusively sell high quality, CPM based advertising and share the revenue with our publisher partners. We currently run campaigns in every major advertising category, including entertainment, CPGs, business, auto, financial and food/beverage.
National Representation - Our national sales force will be working with and for you to bring high value, targeted campaigns to your national audience.
Complete Video Solution - BrightRoll understands that video advertising comes in various shapes and sizes. Our position as the leading video advertising network allows us to package and syndicate campaigns in all video formats, including pre-roll, mid-roll, in banner video and overlay placements.
Technology Support and Services - Our first class engineering team is available to support your integration efforts for third party serving or to help you establish new video advertising units within your custom player. Keeping our partners up to date with the latest video ad serving technologies is essential for us to generated the largest volume of targeted campaigns.
Content Syndication - For publishers with large amounts of proprietary content, BrightRoll has content and advertising syndication opportunities that can generated significant additional revenue.
Reporting and Payments - We provide all publishers with a login for real-time and in-depth campaign reporting and our publishers are paid automatically each month.
In The News
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Demo
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Partners
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Management
Institutional Investors
Individual Investors
Jeff Clavier (SoftTechVC), Fabrice Grinda (Co-CEO, OLX and Founder, Zingy), Auren Hoffman (CEO, Rapleaf), Oliver Jung (Partner, Adinvest), Ariel Poler (Founder, Topica), Aydin Senkut (President, Felicis Ventures), Michael Tanne (CEO, Wink & Founder, AdForce), Colin Wiel (President, Keiretsu), Jeremy Wenokur (Former Corp. Dev., Google)
Advisors
Saar Gur (Charles Rivers Ventures), Auren Hoffman (CEO, Rapleaf), Garth Patil (Director of Engineering, 4INFO) & Tony Nethercutt (Vice President of Sales, AdMob)
Tod M. Sacerdoti, CEO, Founder
Tod M. Sacerdoti is the Chief Executive Officer of BrightRoll and co-founded the business in July, 2006. Under Sacerdoti’s direction, BrightRoll has grown from conception into the premier video advertising network, having served billions of ads on behalf of the world’s leading agencies and their clients and executed campaigns on more than two-thirds of the top 100 online media properties in the United States. A recognized expert on online advertising, Tod is a regular guest columnist for AdAge and MediaPost and is widely quoted in publications such as The New York Times and The Wall Street Journal, among others. He has previously held senior roles at Plaxo (acquired by Comcast), Spoke Software, and covered Internet marketing as an investment banker at Robertson Stephens.
Tod holds a B.A. in Economics from Yale University and an MBA from the Stanford Graduate School of Business. You can also read Tod’s blog on Video Advertising.
Dru Nelson, CTO; Founder
Dru Nelson is the Chief Technology Officer of BrightRoll and co-founded the business in July, 2006. Dru brings over twelve years of senior software development expertise to the company. Prior to BrightRoll, Dru was a Senior Software Engineer at Plaxo Inc., where he was also the first Engineer hired and the first Client Engineer.
Previously, Dru was the Director of Service Operations at eGroups (sold to Yahoo), Senior Software Engineer at Diva Systems (spinoff of SRI Research) and a Software Engineer at Four11 (sold to Yahoo and became Yahoo!Mail). Dru also has previous experience at the Florida State University Supercomputer Research Institute (SCRI).
Charlie Whittingham, Vice President, Sales
Charles Whittingham is the Vice President of Sales at BrightRoll and brings over 25 years experience in media, advertising and building Internet sales teams. Most recently, Charles was the Vice President of Sales, Western Region, for Advertising.com (a wholly owned subsidiary of AOL).
Previously, he was Regional Vice President of Sales for About.com (owned by the New York Times), Regional Vice President of Sales for The Excite Network (owned by IAC/Interactive Corp.) and Executive Vice President, Sales Marketing at Wired Magazine. Prior to his Internet experience, he held senior positions as Director of New Business Development for advertising agencies McKinney & Silver and J. Walter Thompson, Southeastern Sales Director at The National Sports Daily and Sales Manager with People Magazine.
Lewis Rothkopf, Vice President, Network Development
Lewis is charged with broadening BrightRoll’s audience reach and enhancing client value by building strategic partnerships with the web’s top publishers. Prior to joining BrightRoll, lewis was Head of Distribution for the national Broadband Company (NBBC), NBC Universal’s digital video syndication business, where he was responsible for connecting premium digital video owners with the web’s premier publishers.
Active in the digital media community for a decade, Lewis spent five years at DoubleClick Inc.’s TechSolutions for Publishers business, most recently as a sales and account management leader. He was at LightningCast Inc., one of the first video advertising companies, as a director of sales for the video ad insertion technology business, where he helped ready the company for acquisition by AOL LLC. In those capacities, he spearheaded technology and media solutions for numerous industry leaders, including AOL, Washington Post, Newsweek Interactive, Disney/ABC, Scripps, Networks, MTV Newworks, CBS Inc., Knight Ridder Digital, United Online, among many others.
Lewis holds a Bachelor of Arts in Communication from Boston University and lives in Manhattan with his wife Nicole.
Calton Chan, Director of Sales, Eastern Region
Calton Chan is the Director of Sales, Eastern Region at BrightRoll and brings over 10 years experience in media, advertising and building Internet sales teams. Most recently, Calton was the Vice President of Agency Relations for ContextWeb, one of the leading contextual ad networks.
Previously, he was Sales Director at The Excite Network (owned by IAC/Interactive Corp.) and Director of Sales for About.com (owned by the New York Times). Prior to his Internet experience, Calton worked in software sales for Autodesk.
Calton has a B.A. in Biology from the University of Colorado at Boulder.
Mike Enomoto, Director, Media
Mike Enomoto is the Director of Media at BrightRoll and brings over eight years of managing media buying, ad ops, campaign management, and publisher relationships. Most recently Mike managed sales and distribution for Adteractive, one of the largest online lead generation marketers. At Adteractive, Mike was responsible for buying display media, creative and product strategy, and client development.
Previously, he was the primary display media buyer for the Alena division of Intermix Media (acquired by News Corp) where he was responsible for all portal media relationships and campaign profitability. Mike began his career with MaxOnline (acquired by IAC / Interactive Corporation), one of the pioneering online ad networks.
Mike has a Bachelor of Arts degree from the University of California at Santa Barbara.
The world’s largest and fastest-growing video advertising network.
Led by a team of Internet advertising veterans and engineers, BrightRoll has served billions of advertisements since we got started. We achieved this growth by enabling agencies and brand advertisers to execute smart video ad campaigns across the industry’s leading publishers, including over half of the top 250 websites in the United States.
Dozens of advertising agencies work with BrightRoll to execute campaigns for their premier brands. By offering full site disclosure, detailed performance reports and flexible targeting, we provide advertisers with the reach, frequency, scalability, and transparency needed to achieve their goals.
Hundreds of branded publishers work with BrightRoll to maximize the value of their online inventory. We are fortunate to work with many of the Internet’s leading branded publishers, including multiple television properties, and most of the leading high-volume video sites.
BrightRoll is headquartered in San Francisco, CA, and has sales offices throughout the United States.
Join us or learn more about BrightRoll solutions for advertisers and publishers.
A full-service video marketing solution.
From high-quality video advertising inventory to comprehensive campaign management, reporting, and optimization capabilities, BrightRoll has you covered.
We collaborate with you on strategy, timing and budget, helping you accomplish your marketing goals. We have propriety ad units that deliver powerful video experiences and the best video ad serving technology in the business.
BrightRoll’s network of premium publishers gives you access to high volume, high-quality inventory because it includes the most well known media brands in the United States. We’re in every market, and we want to find the right places for your campaign.
All we need from you is a set of creative assets. We’ll do the file encoding, trafficking, reporting and invoicing, freeing you from the fragmented and time-consuming struggle of online video execution.
Contact us to learn more about getting started.
BrightRoll is an exciting startup building the Internet’s Video Advertising Network. The company helps a rapidly growing list of video sites monetize their high volume video traffic by connecting their users with branded and direct response advertisements before, after and within video streams. The company is run by Internet veterans, is supported by top-tier investors and advisors, and is already generating significant revenue. The company is based in San Francisco and was founded in January 2006.
We are always hiring world class engineers, advertising sales representatives and business
development team members. If you are interested in applying for a job at
BrightRoll, please send us a note at
hr@BrightRoll.com.
Available Positions
Ruby on Rails Engineer
We are looking for a smart, enthusiastic Ruby on Rails developer to add to our existing
Rails development team. We use Rails for internal tools as well as on our customer facing
Ruby on Rails application.
JOB QUALIFICATIONS:
BS, MS or PhD in Computer Science, or equivalent experience
Must be proficient with Ruby
Should be proficient with other scripting languages (Python, PHP, etc.)
Must be proficient at web development
Good understanding of HTML, CSS, Javascript and Ajax
Excellent software engineering skills and experience (methodologies, ie. test-driven)
SERIOUS BONUS POINTS:
Shipped an a large, high-performance site on the internet
Advertising industry experience
Video experience
Multiple “start to finish” product shipments
Please send your resume to
hr@BrightRoll.com.
Senior Product Manager
We are looking for a strong product manager to take ownership of the ongoing product development on the BrightRoll advertising network and lead a significant number of publisher integration efforts. This role is critical to enhancing the value that BrightRoll adds to both our agency and publisher partners, and will significantly impact our ability to increase revenue and extend our market lead. This is a leadership position and will report to the CEO.
RESPONSIBILITIES:
Pro-actively work with management and partners to set development priorities
Establish product roadmap with clear, accountable timelines
Actively translate product vision into an agile development environment
Work with the engineering organization to produce quick and powerful product iterations
Quickly integrate feedback from users and partners to rapidly respond to and lead the market
Stay current with competitors and online advertising landscape
REQUIREMENTS :
Interest / experience in online advertising
Bachelors Degree
4+ years of Product Management experience, preferably with online advertising, online video, content management, or digital media companies
Proven track record of defining product requirements and shipping successful products
Outstanding coordination and communication skills, including the ability to effectively work across functional teams
Knowledge of content management systems and underlying technologies
Self-starter with the interest and ability to work/thrive within a start up environment
Strong analytical and problem solving skills
Please send your resume to
hr@BrightRoll.com.
Server Engineer
We are looking for a senior engineer to round out the server development team in our company. The roles will involve working with all of our systems, including anything from the high-performance ad server all the way up to the customer facing Ruby on Rails application.
JOB QUALIFICATIONS:
BS, MS or PhD in Computer Science, or equivalent experience
Must be proficient with one or more systems language (C/C++)
Must be proficient with one or more scripting languages (Python, Ruby)
Excellent understanding of Unix API/semantics, database systems, network programming
Excellent understanding of HTTP and the systems on the Internet supporting it
Has done web application development
Excellent software engineering skills and experience (methodologies, ie. test-driven)
SERIOUS BONUS POINTS:
Shipped an a large, high-performance system on the internet
Ruby on Rails
Advertising industry experience
Video experience
Multiple “start to finish” product shipments
Decent understanding of HTML/CSS and Javascript
Please send your resume to
hr@BrightRoll.com.
Operations/IT Administrator
We are looking for our first operations engineer to manage the infrastructure of our
production and corporate systems.
Gain experience on a high-traffic, high growth internet site addressing the largest growing segment of the internet.
This position is critical to our growth and is a key part of the engineering team.
Design and build out infrastructure with new ideas and technologies that you’ve always
wanted to work with.
JOB QUALIFICATIONS:
BS in Computer Science, or equivalent experience
Must be proficient with one or more scripting languages (Ruby, Python)
Experience with C
Excellent understanding of Unix API/semantics, database systems, and networking
Please send your resume to
hr@BrightRoll.com.
Advertising Sales - advertisers@brightroll.com
Charlie Whittingham, Vice President of Sales, 415.677.9222 x200
New Publishers - publishers@brightroll.com
Mike Enomoto, Publisher Network, 415.677.9222 x203
Advertising Support - support@brightroll.com
Publisher Support - support@brightroll.com
Payment or Billing Questions - finance@brightroll.com
Media or Analyst Inquiries - brightroll@launchsquad.com
Corporate Headquarters:
BrightRoll, Inc. (View Map)
450 Sansome St., Suite 200
San Francisco, CA 94111
Phone: 415-677-9222
Fax: 415-677-0895
View Larger Map
New York Office:
BrightRoll, Inc. (View Map)
117 East 55th Street
4th Floor
New York, NY 10022
O: (212) 331-7863
Los Angeles Office:
BrightRoll, Inc. (View Map)
450 North Roxbury Drive
Suite 602
Beverly Hills, CA 90210
O: (310) 858-2740
Chicago Office:
BrightRoll, Inc. (View Map)
1366 W. Crystal Street
Suite #1
Chicago, IL 60622
O: (312) 498-4239
- Customer Focus
- Transparency
- Execution
- Teamwork
- Innovation
- Fun
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