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Wall Street Journal – Venture Capital Dispatch Blog
February 4, 2010
Three Start-Ups Ask, What Online Ad Slump?

MediaBistro
February 3, 2010
Wednesday Morning Stir

peHub
February 3, 2010
BrightRoll Raises $10 Million

Red Herring
February 3, 2010
BrightRoll Scores $10 Million

PaidContent
February 3, 2010
Video Ad Network BrightRoll Gets $10 Million

PCMike
February 3, 2010
Online Video Ad Network BrightRoll Raises $10 Million

VatorNews
February 3, 2010
BrightRoll raises $10 million

NewTeeVee
February 3, 2010
BrightRoll Rolls in the Dough

Mashable
February 3, 2010
Online Video Ad Network BrightRoll Raises $10 Million

SF Business Times
February 3, 2010
BrightRoll raises $10 million

VentureBeat
February 3, 2010
Video Ad Network BrightRoll Turns Profit, Outreaches Hulu, Closes $10M Third Round

MediaPost
February 3, 2010
BrightRoll Lights Up With $10M In Financing

peHub
January 15, 2010
Founder Spotlight: BrightRoll’s Tod Sacerdoti

Direct Traffic Media
December 1, 2009
Small Businesses Nearly Double Online Advertising Spend

VentureBeat
November 29, 2009
BrightRoll: Video ad revenues are soaring, despite downturn

ReelSEO
November 28, 2009
The State of the Video Advertising Industry Q3 2009

TechCrunch
November 23, 2009
BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent

AdvertisingAge
November 2, 2009
3Online Video’s Sexiest Category: Staid Old Package-Goods Players

iMedia
October 19, 2009
3 video pricing models: The pros and cons

MediaPost
October 15, 2009
No-Cost Network Aggregation May Not Be Panacea

UK Trade and Investment
October 14, 2009
Online Advertising Powerhouse Launches in UK

MediaPost
October 10, 2009
The ‘Sushi Approach’ To Simplifying Online Video Advertising

Media and Marketing UK
October 7, 2009
BrightRoll Enters UK Market

Media Week UK
October 6, 2009
Ex-Bebo Sales Chief Charkin to Head BrightRoll UK Launch

ClickZ
September 22, 2009
Online Video Advertising FAQ

B to B
September 10, 2009
BrightRoll Unveils Behavioral Targeting Program

ReelSEO
September 10, 2009
Brightroll Launches Behavior Ad Targeting

AdExchanger.com
September 9, 2009
Today’s AdExchanger.com news round-up

VentureBeat
September 9, 2009
BrightRoll launches behavioral targeting for video ads

Contentinople
September 9, 2009
Brightroll Uses Behavioral Targeting in Video Advertising

MediaPost’s Behavioral Insider
September 9, 2009
Behavioral Targeting Moves Into Video Ads

AdExchanger.com
September 9, 2009
Today’s AdExchanger.com news round-up

MediaPost
September 9, 2009
Behavioral Targeting Cozies Up To Video Ads

ClickZ
September 9, 2009
BrightRoll Adds Behavioral to Video Ad Targeting

AdvertisingAge
September 7, 2009
Kill or Cure: How Reckitt’s Big Buy Rocked Online Ads

BusinessWeek
August 31, 2009
Can Hulu’s High Prices Hold?

ReelSEO
August 8, 2009
Brightroll’s Successful Q2 2009

VentureBeat
July 29, 2009
Paying for partly-watched video ads? BrightRoll has a fix for that

MediaPost
July 29, 2009
BrightRoll Unveils ‘Performance Pricing’

AdvertisingAge
July 10, 2009
Broadcasters: What Business Are You Really in?

MediaPost’s Online Video Insider
July 8, 2009
The Most-Watched Show On The Internet?

ReelSEO
June 4, 2009
Tod Sacerdoti Interview – Video Impact, Ad Tracking and More

MediaPost’s Behavioral Insider
May 27, 2009
In Stream BT (Behavioral Targeting): The Elephant in the Room

Mashable
May 18, 2009
Are Your Online Video Ads Driving Actual Offline Purchases?

eMarketer
May 12, 2009
Video Hot With Ad Agency Execs

Advertising Age
May 11, 2009
Reckitt Benckiser Ratchets Up Spending, Posts 8% Jump in Organic Sales Growth

NewTeeVee
April 28, 2009
Digital Downloads Worth Half a Billion in Q1

TechCrunch
April 27, 2009
BrightRoll: Video Ad Rates Dropped 12 Percent in First Quarter, and the Pre-Roll is Still King

MediaPost’s Online Video Insider
April 23, 2009
How Can Independent Video Producers Compete in the Super-Premium Era?

MediaPost’s Online Video Insider
March 16, 2009
Is YouTube the Geocities of Online Video?

MediaPost’s Online Video Insider
February 16, 2009
Will Consumers Pay to Watch Ads?

BusinessWeek Online
January 27, 2009
What Works in Online Video Advertising?

TVWeek
January 25, 2009
Online Ads Benefit From Networking

MediaPost’s Online Media Daily
January 21, 2009
BrightRoll Lands ‘Heavy’-Weight Sales Exec

Contentinople
January 20, 2009
Tremor, BrightRoll Expand Executive Ranks

BusinessWeek Online
January 19, 2009
Online TV Sites Battle for Viewers: BrightRoll CEO Tod Sacerdoti Comments on Ad Targeting

MediaPost’s Online Video Insider
January 19, 2009
Video Ad Platforms Begin To Add Value to Video Inventory

VentureBeat
January 16, 2009
VentureBeat Posts BrightRoll Video Data

MediaPost
January 16, 2009
MediaPost Analyzes BrightRoll Video Data

TechCrunch
January 15, 2009
TechCrunch Analyzes BrightRoll Video Data

Contentinople
January 13, 2009
Ad Network Launches BrightRoll Broadcast Product

MediaPost’s Online Video Insider
December 23, 2008
Smart Publishers Will Thrive in This Downturn

The Wall Street Journal
December 16, 2008
Online-Video Ads Show Slower Growth

Forbes.com
December 5, 2008
Watch This Space!

MediaPost’s Online Video Insider
November 24, 2008
The Golden Fifteen Seconds

The Ad Age Web Video Report
November 12, 2008
Surviving the Web Video ‘Upfront’

MSNBC (Syndication)
November 9, 2008
Digital Ad Firms Strong Despite Economic Woes

San Francisco Business Times
November 7, 2008
Digital Ad Firms Strong Despite Economic Woes

MediaPost
October 30, 2008
BrightRoll Partners With Brightcove For Online Video Ad Serving

Silicon Alley Insider
October 27, 2008
Three Reasons Why The Crash Is Good For Online Advertising

MediaPost’s Online Video Insider
October 8, 2008
Three Ways The Credit Crisis Is Impacting Online Video

CNET News: The Digital Home Podcast
October 8, 2008
The Digital Home 36: Google News Galore!

MediaPost’s Online Media Daily
October 7, 2008
How To Win The White House Using Online Advertising

The Ad Age Web Video Report
September 17, 2008
Online Video Ads: Execute, Execute, Execute!

MediaPost’s Online Video Insider
September 9, 2008
The Six Ways To Buy Online Video Inventory Today

MediaPost’s Online Video Insider
August 13, 2008
How to Develop DROV (Direct Response Online Video)

Mashable
August 13, 2008
BrightRoll Completes Largest Pre-Roll Run Ever

MarketingVOX
August 13, 2008
BrightRoll to Execute First $1M Pre-Roll Campaign

Silicon Alley Insider
August 12, 2008
Brightroll: $1 Million Says At Least One Advertiser Still Loves Pre-Roll Ads

ClickZ
August 12, 2008
Pre-Roll Wins Out When Budgets Shrink

TVWeek
August 11, 2008
BrightRoll Makes $1 Mil Pre-Roll Ad Deal

The Ad Age Web Video Report
July 29, 2008
Convincing Clients to Buy Web Video

MediaPost
July 24, 2008
Just An Online Minute… Pruning With BrightRoll’s Urban Garden Party

The Ad Age Web Video Report
July 23, 2008
Spotting Fake Pre-Roll Ads

SHOOT Online
May 29, 2008
BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers

The Wall Street Journal
May 23, 2008
Rich-Media Services to Be Provided Free

BtoB
April 28, 2008
BrightRoll Opens Chicago Office

AdvertisingAge
April 28, 2008
People on the Move

ClickZ
April 28, 2008
Lewis Rothkopf Joined BrightRoll’s New York Office as VP of Network Development

Internet Retailer
April 28, 2008
BrightRoll Opens New Office and Adds to Executive Team

iMedia Connection
April 9, 2008
The Myths and Realities of Video Advertising

Marketing Shift
March 18th, 2008
BrightRoll Goes Hi-Def With Ads

Cynopsis
March 18th, 2008
Cynopsis: DIGITAL

Contentinople
March 18, 2008
BrightRoll Dives into HD Ads

CNET
March 17, 2008
BrightRoll Brings HD Video Ads to the Web

CNET/Webware
March 17, 2008
BrightRoll Brings HD Video Ads to the Web

Television Week
March 17, 2008
BrightRoll Offers HD Ads Online

MediaPost
March 17, 2008
Video Sites Challenge HDTV’s Quest To Keep Viewers

Mashable
March 17, 2008
Brightroll Ads, Now in HD

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