Press Releases

BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Asia Pacific
June 18, 2015

New data center in Hong Kong via Platform Equinix™ to deliver scalable programmatic solutions to buyers and sellers of digital video advertising in the region

BrightRoll Expands Suite of Mobile Video Solutions for Advertisers
April 30, 2015

Enables Access to Nielsen Digital Ad Ratings Across BrightRoll’s DSP MRAID Video Addendum Offers Deeper Insight into In-App Mobile Ad Units Yahoo App Publishing Inventory Now Available to In-Ap

BrightRoll Deepens Partnership with DoubleVerify to Minimize Fraud in Programmatic Video Advertising
April 30, 2015

New deal enables advertisers to effectively target quality traffic and increase the performance of video ad campaigns

BrightRoll Brings Exclusive Yahoo Demographic and Behavioral Data to Programmatic Video Market
March 17, 2015

Advertisers can now access Yahoo Audience Ads via the BrightRoll DSP for superior targeting across digital video ad campaigns

BrightRoll Insights: Introducing Advanced Research and Reporting for Programmatic Video
January 16, 2015

New centralized dashboard offers advertisers more transparency into brand lift and advanced campaign performance

Yahoo Completes Acquisition of BrightRoll
December 12, 2014

Yahoo! Inc. today announced it has completed its acquisition of BrightRoll, Inc.

BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem
December 09, 2014

Introduces over 100 partners to help marketers expand their business

Tod Sacerdoti, CEO and Founder of BrightRoll, Inc., Named EY Entrepreneur Of The Year™ 2014 National Media, Entertainment and Communications Award Winner
November 18, 2014

Sacerdoti was honored for steadfast vision, exceptional innovation and ability to transform an industry

November 11, 2014

Creates the largest digital video advertising platform

New BrightRoll Study Reveals How Mobile Video Complements TV
October 01, 2014

BrightRoll-commissioned study conducted by Nielsen shows how to cost effectively reach increasingly fragmented audiences at scale