BrightRoll Appoints Christopher Amen-Kroeger to Vice President of Engineering
May 16, 2012
Systems and Technology Management Veteran Brings More Than 15 Years of Experience to Lead Engineering Team
SAN FRANCISCO – BrightRoll, the leading provider of digital video advertising services, today announced that it has expanded its executive team with the appointment of Christopher Amen-Kroeger as vice president of engineering. In this [...]
BrightRoll Launches Industry’s First Campaign Dashboard to Measure, Interpret and Deliver Actionable Insights for Digital Video Advertisers
May 9, 2012
AudienceConnect Takes the Guesswork Out of Maximizing Audience and Brand Impact
SAN FRANCISCO – BrightRoll, the world’s largest provider of digital video advertising services, today announces the release of AudienceConnect, the industry’s first campaign dashboard to provide in-flight interpretations and actionable insights about advertisers’ most important audiences and brand metrics. AudienceConnect [...]
BrightRoll Selected by Google as the First Integrated Mobile Video Ad Provider
May 2, 2012
Publishers and App Developers Get Access to Pre-Roll Ad Units Through AdMob’s Ad Network Mediation Solution
SAN FRANCISCO – BrightRoll, the world’s largest provider of digital video advertising services, today announces it is teaming up with Google’s AdMob to allow publishers and developers to seamlessly integrate video ads into their mobile apps and [...]
BrightRoll Announces Advanced Tools to Enhance Planning, Performance and Safety for Digital Video Campaigns
April 11, 2012
Inventory Tool Provides Planning Guidance, New Targeting Option Reaches Sites with Top User Attention and Brand Safety System Assures Quality Placement
SAN FRANCISCO, CA – BrightRoll, the world’s largest provider of digital video advertising services, today announces the release of powerful new tools at its semi-annual BRX Video Summit. Inventory Planner, VideoRank™ [...]
BrightRoll Exchange (BRX) and AppNexus Announce Integration Of BRX Video Into AppNexus Platform
April 4, 2012
BrightRoll Exchange (BRX) and AppNexus Announce Integration Of BRX Video Into AppNexus Platform
Partnership Brings Pre-roll Video to the AppNexus Platform
SAN FRANCISCO, CA, April 4, 2012 – AppNexus, the world leader in real-time advertising technology, and the BrightRoll Exchange (BRX), the world’s largest video advertising exchange, announced today the integration of BRX’s online video [...]
BrightRoll Surpasses 100 Million Monthly Unique U.S. Video Viewers
January 17, 2012
Company Becomes First Ad Network to Top 100 Million Unique Viewers Milestone
SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced that it became the first ad network to exceed 100 million unique viewers, according to the most recent comScore Video Metrix in December [...]
BrightRoll Secures $30 Million in Funding
November 15, 2011
Investment Comes Amid Continued Expansion of Network, Exchange and Mobile Video Solutions
SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, announces it closed $30 million in financing. New investor Trident Capital led the equity financing and Senior Managing Director Evangelos Simoudis will be joining the BrightRoll [...]
New Report From BrightRoll And IAB Canada Shows Agencies Expect Largest Change In Media Spend In 2011 To Come From Increases In Online + Mobile Video Advertising
November 2, 2011
TORONTO, ON. — As part of its ongoing effort to boost the number and type of original, Canadian research studies into Digital marketing and advertising trends and tactics, IAB Canada today announced a recent partnership with BrightRoll Canada to create BrightRoll’s 2011 Canadian Video Advertising Report. The study, which is based on the responses [...]
BrightRoll Announces Strategic Alliance with Nielsen Catalina Solutions Enabling Consumer Packaged Goods Marketers To Precisely Reach Online Video Consumers and Measure Offline Sales
November 1, 2011
SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today introduced Shopper Connect, a purchaser-based marketing and measurement product that connects digital video ad exposure with offline purchase behavior. This new service enables marketers to reach specific audiences at scale with digital video, while maximizing a campaign’s return on [...]
Online Publishers in BrightRoll Study Weigh in on Digital Video Advertising
October 26, 2011
Second Annual Survey Reveals Publishers Are Optimistic on Category Revenue; Gradually Adopting Mobile and Ad Exchanges
SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced the results of the 2011 BrightRoll Publisher Report. The second annual survey, taken by leading U.S. online publishers, provides insight [...]
