Press Releases

BrightRoll Brings Exclusive Yahoo Demographic and Behavioral Data to Programmatic Video Market
March 17, 2015

Advertisers can now access Yahoo Audience Ads via the BrightRoll DSP for superior targeting across digital video ad campaigns

BrightRoll Insights: Introducing Advanced Research and Reporting for Programmatic Video
January 16, 2015

New centralized dashboard offers advertisers more transparency into brand lift and advanced campaign performance

Yahoo Completes Acquisition of BrightRoll
December 12, 2014

Yahoo! Inc. today announced it has completed its acquisition of BrightRoll, Inc.

BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem
December 09, 2014

Introduces over 100 partners to help marketers expand their business

Tod Sacerdoti, CEO and Founder of BrightRoll, Inc., Named EY Entrepreneur Of The Year™ 2014 National Media, Entertainment and Communications Award Winner
November 18, 2014

Sacerdoti was honored for steadfast vision, exceptional innovation and ability to transform an industry

YAHOO TO ACQUIRE BRIGHTROLL
November 11, 2014

Creates the largest digital video advertising platform

New BrightRoll Study Reveals How Mobile Video Complements TV
October 01, 2014

BrightRoll-commissioned study conducted by Nielsen shows how to cost effectively reach increasingly fragmented audiences at scale

BrightRoll Appoints Chief Operating Officer: Bruce Falck, Formerly of Google
July 01, 2014

Expands leadership team with addition of Guy Yalif as Vice President of Global Marketing; Mark Vranesh joins BrightRoll Board of Directors

Starcom MediaVest Group Canada Selects BrightRoll as its Programmatic Video Platform Partner
June 10, 2014

Leading media communications agency unifies digital video advertising through the BrightRoll platform to drive increased audience reach and performance for clients

BrightRoll Expands Suite of Mobile Audience Targeting Solutions
May 21, 2014

Adds new third-party mobile data partners: eXelate and Precision Market Insights from Verizon

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