BrightRoll Surpasses 100 Million Monthly Unique U.S. Video Viewers
January 17, 2012
Company Becomes First Ad Network to Top 100 Million Unique Viewers Milestone SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced that it became the first ad network to exceed 100 million unique viewers, according to the most recent comScore Video Metrix in December 2011. According to the data, BrightRoll [...]
BrightRoll Secures $30 Million in Funding
November 15, 2011
Investment Comes Amid Continued Expansion of Network, Exchange and Mobile Video Solutions SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, announces it closed $30 million in financing. New investor Trident Capital led the equity financing and Senior Managing Director Evangelos Simoudis will be joining the BrightRoll board. Existing investors True Ventures, Scale [...]
New Report From BrightRoll And IAB Canada Shows Agencies Expect Largest Change In Media Spend In 2011 To Come From Increases In Online + Mobile Video Advertising
November 2, 2011
TORONTO, ON. — As part of its ongoing effort to boost the number and type of original, Canadian research studies into Digital marketing and advertising trends and tactics, IAB Canada today announced a recent partnership with BrightRoll Canada to create BrightRoll’s 2011 Canadian Video Advertising Report. The study, which is based on the responses of more [...]
BrightRoll Announces Strategic Alliance with Nielsen Catalina Solutions Enabling Consumer Packaged Goods Marketers To Precisely Reach Online Video Consumers and Measure Offline Sales
November 1, 2011
SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today introduced Shopper Connect, a purchaser-based marketing and measurement product that connects digital video ad exposure with offline purchase behavior. This new service enables marketers to reach specific audiences at scale with digital video, while maximizing a campaign’s return on investment, and [...]
Online Publishers in BrightRoll Study Weigh in on Digital Video Advertising
October 26, 2011
Second Annual Survey Reveals Publishers Are Optimistic on Category Revenue; Gradually Adopting Mobile and Ad Exchanges SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced the results of the 2011 BrightRoll Publisher Report. The second annual survey, taken by leading U.S. online publishers, provides insight into key trends and attitudes [...]
BrightRoll Study Finds Digital Video Gaining Momentum Among UK Advertisers; Campaign Dollars Continue to Follow Audiences Online
October 20, 2011
Inaugural UK Video Advertising Report Sheds Light on Category Spending and Industry Trends for 2011 LONDON — BrightRoll, the leading provider of online video advertising services, today released the results of its inaugural UK agency survey. The survey stems from the annual BrightRoll US agency survey, with the goal of gathering new information from leading [...]
BrightRoll Boosts European Operations with Expansion into German Market
October 11, 2011
Digital Advertising Specialist Patrick Edlefsen, Formerly of .FOX Networks Germany, Joins BrightRoll to Lead Company’s German Operations SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced the expansion of its’ European operations with BrightRoll’s first German office, located in Hamburg. Patrick Edlefsen will oversee BrightRoll’s German efforts, bringing the [...]
BrightRoll Launches TAG™, The Online Advertising Industry’s First Total Audience Guarantee
October 6, 2011
Program Ensures Delivery of Digital Video Ad Campaigns Through Guaranteed Impression Volume to an Advertiser’s Target Audience SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced the launch of TAG™, its Total Audience Guarantee for campaigns run on the BrightRoll network. The first-of-its-kind program gives digital video advertisers the [...]
BrightRoll Enables Advertisers to Optimize Campaign Performance With Launch of Real-Time Bidding for the BrightRoll Exchange (BRX)
September 28, 2011
RocketFuel, Turn, DataXu, Media6Degrees, MediaMath and TubeMogul Among First Major Buyers to Integrate With BRX SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced the launch of real-time bidding for buyers on its online video advertising marketplace, The BrightRoll Exchange (BRX). The availability of real-time bidding allows buyers to [...]
BrightRoll Announces First-Ever BRX Video Summit
August 31, 2011
Event Brings Together Industry Thought Leaders to Discuss the Changing Digital Video Landscape SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced the first-ever BRX Video Summit taking place October 5, 2011, at New York’s Sheraton Hotel & Towers. BrightRoll will host digital video buyers from leading brands and agencies [...]
