BrightRoll employees can add another good deed to their list. This past month they joined forces to raise money for Best Buddies of California. Every month, BrightRoll employees are given the opportunity to participate in community outreach or acts of charity through the company’s “BGood” initiative, which organizes, encourages and supports giving back [...]
2013 US Video Advertising Report: Digital Video is Firmly Rooted and Growing
BrightRoll asked and advertisers responded. Digital video is securely in the driver’s seat and not looking back according to survey responses from the fifth annual BrightRoll US Video Advertising Report.
Video saw the greatest increase in spending among all US digital ad formats from 2012 to 2013 and is expected to reach $4.14 [...]
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Videos from the BrightRoll Video Summit
If you missed the BrightRoll Video Summit, check out the following videos from the event on April 17, 2013 for insights on the latest trends and technologies driving growth in video ad spending and ROI. You can also access these videos on the BrightRoll YouTube channel.
Welcome Address by Tod Sacerdoti, Founder & CEO, [...]
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BrightRoll Video Summit Addresses Key Trends in Digital Video Advertising: Draws Record Crowd
Now in its third year, the BrightRoll Video Summit drew an audience of more than 300 people from across the video advertising ecosystem to The Altman Building in New York on April 17. Brand advertisers and agencies, publishers, ad networks, data providers, ad exchanges, demand side platforms (DSPs) and agency trading desks (ATDs) gathered for [...]
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BrightRoll Now Offers Nielsen Online Campaign Ratings in CA, DE and IT
Nielsen has announced a global expansion of its online advertising measurement solution. With this news, BrightRoll now offers Nielsen Online Campaign Ratings (OCR) across its platform in Canada, Germany and Italy.
Campaigns that run on the BrightRoll video ad platform can be optimized to Nielsen OCR delivering advertisers with the most in-target [...]
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BrightRoll Cares: Center of the Pacific Blood Drive
BrightRoll is at it again — and this time, saving lives. In collaboration with the Blood Center of the Pacific in San Francisco, BrightRoll employees recently donated blood as part of a blood drive to help people in need.
Every month, BrightRoll employees are given the opportunity to participate in community outreach [...]
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New White Paper: The Case for Audience Measurement
Think back to the days when TV was the only screen that engaged audiences with the power of sight, sound and motion – and advertisers universally understood the effectiveness of this medium. Before digital video came along, video had one viewing platform and one common metric for measurement.
Fast-forward to today – there are multiple [...]
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BrightRoll Announces Video Summit
Join Digital Video Advertising Leaders April 17, 2013 at the Altman Building, New York
This spring’s 2013 BrightRoll Video Summit is focused on discussing how the latest trends and technologies increase efficiencies in the digital video advertising industry.
Join us as we hear from high-level industry executives about the [...]
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Now at BrightRoll: IAB Digital Video Rising Stars Interactive Pre-roll
IAB announced the five winners of its inaugural Digital Video Rising Stars competition this week. This new category is a key addition to the larger IAB Rising Stars initiative that recognizes innovation and creativity in the industry. The awards showcase digital video ad format innovations that advertisers are using to engage viewers.
BrightRoll [...]
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BrightRoll Honored with San Francisco Business Times’ 2013 Tech & Innovation Award
BrightRoll is excited to win the Tech & Innovation Award in the ad technology category from The San Francisco Business Times. On Thursday, May 16, CEO Tod Sacerdoti accepted the award and had an opportunity to chat with the publication. Check out the feature story.
The Tech & Innovation Awards recognize Silicon [...]