Technology that powers the global programmatic advertising ecosystem

Programmatic tools for the buying and selling of digital advertising across all screens.

BrightRoll builds software that automates and improves digital advertising globally. The company offers the industry’s leading programmatic video, display, and native advertising solutions, including a demand side platform and an exchange. These solutions help advertisers, publishers, and partners grow their business and connect with consumers on web, mobile, and TV. A division of Yahoo, BrightRoll powers digital advertising for 99 of the top 100 Ad Age advertisers, half of comScore's top 50 publishers, and more than 100 technology partners.


Our history

 

2006:

BrightRoll is founded to enable publishers to monetize their content with brand advertisers

 

2007:

500MM ads served in the first six months

 

2008:

Online ad industry's first $1MM pre-roll video campaign executed on the BrightRoll platform

 

2010:

BrightRoll Exchange launched, first and largest 100% programmatic video ad marketplace

 

2011:

International expansion with offices in Toronto and London

 

2012:

First platform to offer mobile video RTB

 

2012:

Audience guarantee launched with Nielsen Digital Ad Ratings and comScore vCE

 

2013:

VideoRTB+, first zero-latency RTB solution offered to market in partnership with Equinix

 

2013:

Developed standard for device-agnostic interactive mobile pre-roll (MRAID/VPAID)

 

2013:

First video buying interface to integrate IAB Quality Assurance Guidelines

 

2014:

Nielsen and comScore integrated into platform and available via the console to plan, target, optimize and report at no cost

 

2014:

First to offer integrated viewability metrics from independent, MRC-accredited measurement partner

 

2014:

Yahoo Acquires BrightRoll

 

2015:

BrightRoll re-launches as Yahoo's programmatic advertising brand