Campaign level research provides actionable insights
Our in-house Research team works side by side with your account and campaign managers to propose and execute a research plan that makes sense for your campaign goals. At BrightRoll we focus on both the now and the later, implementing studies that prove the ROI on your current online advertising spend as well as providing post-campaign analysis that includes actionable insights for your next campaign.
Insights by Research Study
Audience
Audience reporting with comScore’s Campaign Essentials provides insight into a campaign’s audience along with key metrics including reach, frequency, target demo, impressions, and unique visitors.
Optimization
Optimization reporting with Vizu can measure awareness, purchase intent, perception, and favorability as determined by the question set. Vizu is a single question survey which allows for a rotation of up to 3 different questions.
Optimization reporting with Dimestore can measure awareness, favorability, message recall, and purchase intent. Dimestore surveys incorporate a multiple question design allowing up to 6 questions.
Effectiveness
Effectiveness reporting with comScore’s Action lift measures online awareness and behavior impact from campaign via search behavior, share of voice measurement, and site visitation/engagement.
Awareness
Awareness reporting with ComScore’s Smart Control includes core pieces of Effectiveness (site visitation and search behavior), plus a full awareness survey measuring brand awareness, purchase intent, brand recall, and brand favorability.
Awareness reporting with Nielsen BrandEffects leverages Facebook, the world’s largest and richest online consumer panel to measure your campaign success based upon established metrics included aided awareness, ad recall, message association, and brand favorability.
Awareness reporting with Dynamic Logic’s Adradar links digital exposure to consumer panels to provide measurement into a campaign’s ad effectiveness, sales impact, link to online behavior, and social media impact.
Impact
Impact reporting with Nielsen NetEffects can measure your entire ad campaign across all sites, including: Offline sales impact, incremental sales generated by the campaign, underlying drivers of sales, buying occasion, purchase size, and brand halo effects.
Impact reporting with ComScore’s Offline Sales Lift allows you to see how your online ad spend affected in store purchase behavior by analyzing metrics such as reach of purchasers, frequency of purchase, volume in units and dollars as well as insights into the impact of ad placements and creative.
Campaign level research provides actionable insights
Our in-house Research team works side by side with your account and campaign managers to propose and execute a research plan that makes sense for your campaign goals. At BrightRoll we focus on both the now and the later, implementing studies that prove the ROI on your current online advertising spend as well as providing post-campaign analysis that includes actionable insights for your next campaign.
Insights by Research Study
Audience
Audience reporting with comScore’s Campaign Essentials provides insight into a campaign’s audience along with key metrics including reach, frequency, target demo, impressions, and unique visitors.
Optimization
Optimization reporting with Vizu can measure awareness, purchase intent, perception, and favorability as determined by the question set. Vizu is a single question survey which allows for a rotation of up to 3 different questions.
Optimization reporting with Dimestore can measure awareness, favorability, message recall, and purchase intent. Dimestore surveys incorporate a multiple question design allowing up to 6 questions.
Effectiveness
Effectiveness reporting with comScore’s Action lift measures online awareness and behavior impact from campaign via search behavior, share of voice measurement, and site visitation/engagement.
Awareness
Awareness reporting with ComScore’s Smart Control includes core pieces of Effectiveness (site visitation and search behavior), plus a full awareness survey measuring brand awareness, purchase intent, brand recall, and brand favorability.
Awareness reporting with Nielsen BrandEffects leverages Facebook, the world’s largest and richest online consumer panel to measure your campaign success based upon established metrics included aided awareness, ad recall, message association, and brand favorability.
Awareness reporting with Dynamic Logic’s Adradar links digital exposure to consumer panels to provide measurement into a campaign’s ad effectiveness, sales impact, link to online behavior, and social media impact.
Impact
Impact reporting with Nielsen NetEffects can measure your entire ad campaign across all sites, including: Offline sales impact, incremental sales generated by the campaign, underlying drivers of sales, buying occasion, purchase size, and brand halo effects.
Impact reporting with ComScore’s Offline Sales Lift allows you to see how your online ad spend affected in store purchase behavior by analyzing metrics such as reach of purchasers, frequency of purchase, volume in units and dollars as well as insights into the impact of ad placements and creative.