Why BrightRoll? | Our Pledge to Publishers | Requirements

The largest network of top-branded and high-volume video sites.

BrightRoll is the first premium video advertising network, and the most comprehensive. We have aggregated the largest portfolio of premier-branded, high-volume video advertising sites on the Internet.

With this widely distributed platform, we are able to leverage contextual, demographic and behavioral data at scale for the benefit of our advertiser and publisher partners.

We are always searching for new, high quality inventory to add to our network. If your site has a strong user experience with great video content, we would like to learn more about you. Please see our requirements and then apply here to join the BrightRoll network.

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Why BrightRoll?

At BrightRoll, we know you understand the value of superior quality publisher partners.

We currently offer a complete portfolio of publisher benefits, including:

Premium Brand Advertisers – We have the team, technology, resources, and strong publisher base necessary to work exclusively with premium branded advertisers and their agencies. We exclusively sell high-quality advertising and share the revenue with our publisher partners. We currently run campaigns in every major advertising category, including entertainment, CPG, business, auto, financial services, and food/beverage.

National Representation – Our national sales force will work with and for you to bring high-value, targeted campaigns to your national audience.

Complete Video Solution – BrightRoll understands that video advertising comes in various shapes and sizes. Our position as the leading video advertising network allows us to package and syndicate campaigns in a wide range of video formats.

Technology Support and Services – Our first-class engineering team is available to support your integration efforts for third party ad serving or to help you establish new video advertising capabilities within your custom player. Keeping our partners up-to-date with the latest video ad serving technologies is essential for us to generate the largest volume of premium campaigns.

Content Syndication – For publishers with large amounts of proprietary content, BrightRoll has content and advertising syndication opportunities that can generate significant additional revenue.

Reporting and Payments – We provide all publishers with a login for real-time and in-depth campaign reporting and our publishers are paid automatically each month.

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Our Pledge to Publishers

BrightRoll was founded on the principle of transparency. This approach enables us to send the highest-quality, highest-value campaigns to our publishers.

Because we work with only top-tier, premium publishers, we are diligent in avoiding conflict with your direct sales channel. Here’s how we do it:

• We never sell site-specifically. Your property will be included in a list of high-quality sites as part of a buy proposal. If an agency wishes to buy your site, and only your site, they will be referred to you directly.
• We never guarantee delivery on any particular site. The agency is aware that their campaign may run on your site, but there is no guarantee that it will. Agencies are not permitted to allocate inventory on a per-site basis.
• Agencies do not see the CPM your received. The agency will know that the campaign ran on your site, but they will not know the CPM that you received – only the blended CPM which they paid BrightRoll (which includes payment for various media types.)
• We have systems in place to ensure compliance. Sales calls are regularly reviewed by the vice president of sales to ensure 100% compliance with the above policy. We offer a direct path of escalation to the CEO to address any concerns.

Please contact us if you have any questions about this policy.

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Requirements

We require campaigns to be served in high-quality, premium environments.

We exclusively work with publishers who offer high-quality branded content, in safe viewing environments, and it is essential that we are able to effectively target the appropriate audience within a site.

Websites applying to the BrightRoll network must meet specific guidelines to join and must be appropriately categorized in order to receive ads. We do not accept any of the following types of sites: adult, bot sites, hate, crime or illegal sites, sites offering pirated content/software, chat/forum websites, controversial sites, or sites in a foreign language.

We completely review all sites prior to including them in our network. Every site must meet our editorial and technical guidelines. Here are our high level requirements:

• Sites must have at least 5,000,000 video views/month
• No unlicensed or copyright infringing content is allowed
• There can be no adult or other unacceptable content on your site
• Sites cannot contain information that may constitute libel, defamation, infringement, or otherwise violate the privacy, publicity or other rights of a third party

For more information on our requirements, please contact us. To join the BrightRoll network, apply here.