Our content channels provide significant reach within key vertical markets.

By exclusively working with large, branded publishers, the BrightRoll network reaches the majority of U.S. Internet users. We segment our audience into 16 content channels to provide our clients with straightforward targeting options.

We can also create custom channels, site bundles or leverage a variety of targeting technologies for clients with more specific needs.

Our Content Channels

• Automotive
• Business
• Entertainment
• Family & Living
• Finance
• Gaming
• Health & Fitness
• Movies & Television
• Music
• News & Blogs
• Science & Technology
• Shopping
• Society & Culture
• Sports
• Travel & Places
• Women’s Lifestyle

Custom Channels

If you’ve identified a highly specific target audience, we will create a custom subset of sites that contain that your prospect’s key characteristics. This higher level of targeting often increases the effectiveness of a campaign, reaching ideal prospects directly.