With BrightRoll, you have the ability to reach your specifically targeted audience.

Most BrightRoll advertisers today are using demographics, content channels or site specific targeting methodologies to reach their consumers. For example, you can choose to target women ages 18-35, a portfolio of sports and auto-related sites, or a specific list of the top ten fashion sites on the web.

For advertisers with more specific targeting needs, BrightRoll offers contextual and behavioral targeting capabilities. You can target videos that include content about basketball or men interested in sports content.

Additionally, BrightRoll can optimize your delivery for specific metrics such as click-through-rate, cost-per-view, or average advertisement viewing. Our optimization engine shifts impressions to the top performing placements, such that the campaign receives the best possible results.

Demographic Targeting

BrightRoll can leverage third party audience data to provide additional demographic targeting on the following metrics:

• Age
• Gender
• Household income
• Education level
• Race
• User geography / country, state, DMA, city and zip code
• Daypart / hour of day, day of week

Contextual & Behavorial Targeting

BrightRoll has a variety of solutions for advertisers with specific contextual or behavioral targeting needs. To learn more about how our advanced targeting solutions can help you execute your current media plan, please contact us.

Optimization

BrightRoll delivers measurable and scalable results due to our proprietary optimization and ad serving technology. Every campaign is delivered, tracked and reported on by BrightRoll and we ensure that your budget is maximized to meet your desired metrics.

For advertisers who want to drive a specific performance metric, such as a click or registration, BrightRoll can optimize the campaign to increase the conversation rate per impression. Sites not meeting the metric can either be turned down or removed for the campaign portfolio.