BrightRoll Announces Advanced Tools to Enhance Planning and Performance for Digital Video Campaigns
April 11, 2012
Inventory Tool Provides Planning Guidance and New Targeting Option Reaches Sites with Top User Attention
SAN FRANCISCO, CA – BrightRoll, the world’s largest provider of digital video advertising services, today announces the release of powerful new tools at its semi-annual BRX Video Summit. Inventory Planner and VideoRank™ are proprietary tools integrated into the company’s exchange (BRX) that enable buyers to streamline the planning and performance of digital video campaigns across the world’s largest digital video marketplace.
“Buyer tools have become increasingly critical as advertiser spending continues to move to digital video,” said Tod Sacerdoti, CEO and founder of BrightRoll. “Today’s product announcements reflect our continued investments to make buying and selling video easier and more scalable.”
New features on the BRX platform include:
Inventory Planner: Enables buyers to estimate the total volume of video ad impressions available at varying prices over a specified campaign timeframe. The system provides impression delivery estimates and bid recommendations based on delivery requirements.
VideoRank™ Targeting: Provides access to BRX sites with high user attention to advertising messages. VideoRank™ is a proprietary BrightRoll technology that scores sites based on user attention and engagement. High VideoRank™ sites outperform for clicks, completes and brand measures by as much as 300%-500%. Access the latest VideoRank™ study here.
These new features will be shared in more detail with the audience of more than 400 registered attendees at the BRX Video Summit on April 11 at Westin New York at Times Square. The BRX Video Summit provides leaders in digital video advertising the opportunity to share candid industry perspectives with advertisers and publishers. Summit highlights include unique insights about approaches to maximize publisher revenue, tips for working with video ad exchanges and discussions around the challenges advertisers and agencies face.
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BrightRoll is the world’s leading provider of digital video advertising services. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertising across the web and mobile landscape. Proprietary buying technology, combined with full site disclosure and flexible targeting provides BrightRoll network and exchange customers with the reach, frequency and scalability needed to achieve campaign goals. The company provides publishers with access to the industry’s largest video marketplace to maximize monetization of their inventory. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California.
Atomic PR for BrightRoll/BRX