BrightRoll Boosts European Operations with Expansion into German Market
October 11, 2011
Digital Advertising Specialist Patrick Edlefsen, Formerly of .FOX Networks Germany, Joins BrightRoll to Lead Company’s German Operations
SAN FRANCISCO, CA — BrightRoll, the leading provider of digital video advertising services, today announced the expansion of its’ European operations with BrightRoll’s first German office, located in Hamburg. Patrick Edlefsen will oversee BrightRoll’s German efforts, bringing the company’s industry-leading technologies and extensive suite of mobile and online video solutions to German advertisers.
Edlefsen joins BrightRoll from .FOX Networks, News Corps’ digital advertising network, where he most recently served as country manager for Germany. In this role, Edlefsen focused on developing and marketing digital video and display content, sustaining sales growth and managing the company’s daily operations. Previously, Edlefsen served as sales director for Utarget.FOX, where he oversaw all sales activities for the company’s German division.
“Germany is already one of the largest, most mature digital video advertising markets in Europe,” said BrightRoll CEO Tod Sacerdoti. “With our successes in the United States, Canada and the United Kingdom, we’re committed to expanding our reach across Europe by helping advertisers execute effective digital video campaigns.”
According to comScore’s most recent European Video Metrix figures, Germans consume more online video than any other European audience measured. The report also found that 45 million unique viewers watched an average of 19.6 hours of online video in April 2011. Edlefsen, who has extensive experience in the German digital media advertising space, will help advertisers capitalize on the enormous appetite for digital video in Germany with BrightRoll’s technology and research.
“BrightRoll’s success in Europe and its existing relationships with advertisers and publishers give us a significant advantage in Germany, a market that’s already fully embraced digital video,” said Edlefsen. “We’re committed to helping German advertisers reach their online audiences with efficiency and ROI that only BrightRoll can provide.”