Andy Mitchell

Archives: Team Profile

Andy Mitchell

Andy Mitchell

Andy Mitchell

Andy Mitchell brings over 20 years of digital media and advertising technology experience to BrightRoll. As managing director of Europe, Andy leads sales and business strategy to drive the adoption of programmatic video in the region, while expanding the European team headquartered in London. In this role, Andy is responsible for driving transparent financial efficiency, […]

David Bellemare


David Bellemare is the managing director of BrightRoll Canada, headquartered in Toronto. He is responsible for driving the company’s sales efforts and introducing its digital video advertising technology and innovation to the Canadian marketplace.

Prior to joining BrightRoll, David held sequential roles as senior manager, strategic accounts, and senior manager, knowledge and strategy ambassador at Yahoo! Canada where he led a […]

Craig Whitmer

Craig Whitmer

Craig Whitmer

Craig Whitmer is vice president of platform operations at BrightRoll and brings 15 years of digital media experience to the leadership team. Craig manages several teams that support, educate and service BrightRoll platform customers. This includes pre-sales support to showcase platform capabilities, contract negotiation & execution for new customers, sales collateral creation, sales events, and […]

Beth Steinberg

Beth Steinberg VP, People

Beth Steinberg









Beth Steinberg brings nearly 20 years of human resource experience to BrightRoll. As Senior Vice President of People, Beth leads talent acquisition and is responsible for fostering employee growth, with a specific focus on leadership roles. In addition, Beth drives employee engagement, leadership coaching, executive development and organizational […]

Tom Schmidt


Tom Schmidt is vice president of product at BrightRoll. He leads the product team and is responsible for defining the company’s product strategy and roadmap and driving new feature development.

Tom has experience leading product teams and managing digital ad platforms at a number of fast growing companies in the video, mobile and display advertising […]

Brad Piggott


Brad Piggott is the vice president of platform solutions for North America and brings two decades of consultative sales experience to BrightRoll, spanning across digital and traditional mediums. He oversees the company’s programmatic and platform partnerships, strategic initiatives, and plays a fundamental role in driving marketing executions on the behalf of clients, brands and agencies.[…]

Brent Horowitz


Brent Horowitz is vice president of business development at BrightRoll. With six years focused on digital video and more than 15 years in digital advertising, Brent leads strategic partner relationships across the video ad ecosystem, while managing the company’s existing portfolio of more than 50 partners. His industry expertise and relationships bring a world-class business […]

Monique Ho


Monique Ho serves as general counsel, vice president at BrightRoll. Ho oversees all legal matters including corporate governance, intellectual property, securities, compliance, regulatory and privacy. With more than 10 years of expertise in advising emerging companies, highly focused on technology companies, she ensures an effective legal process for the company.

Previous positions have given her an […]

Mike Enomoto


Mike Enomoto is the Senior Vice President of Media at BrightRoll and brings over a decade of managing media buying, ad ops, campaign management, and publisher relationships. Most recently, Mike managed sales and distribution for Adteractive, one of the largest online lead generation marketers. At Adteractive, Mike was responsible for buying display media, creative and […]

Adolfo Castellon


Adolfo Castellon is vice president of engineering and brings more than 15 years of experience as an engineer, architect and manager to BrightRoll. Since joining the company, Adolfo has led the expansion of the BrightRoll platform to reach 98 percent of the digital video ad viewing population, as well as the development of innovative programmatic […]