Daryl McNutt is the senior vice president of research and marketing, where he guides the company’s marketing, research and reporting. His efforts provide BrightRoll customers and prospects with the ability to understand the impact and value of their video advertising campaigns.
Previously, Daryl was vice president of comScore Marketing Solutions. In this role, he oversaw the development of proprietary research to help advertisers justify their budgets. This research generated the timely insights required for media planning and buying and helped quantify the value of their ad spend.
Prior to joining comScore in June 2009, Daryl was the vice president of client services for Specific Media. Daryl was responsible for business intelligence strategy and related technology services. His focus was on the company’s data intelligence and analytic applications, encompassing multi-dimensional analysis, end-user modeling and reporting, as well as data mining.
Daryl’s past experience includes serving as vice president of marketing planning and analysis for PhotoWorks and as analytical data manager for The Seattle Times. He holds a BS degree from the University of Wisconsin, Madison, and pursues continuing education on the application of advanced statistics through information systems.