We help publishers unlock the enormous potential of their inventory.
The typical publisher integration into the BrightRoll Network is for the delivery of pre-roll or mid-roll video advertisements. Since many publishers have unique content management, ad server and player environments, we support many different integration structures designed to meet your needs.
Video Advertisements
BrightRoll typically provides five to thirty second pre-roll video advertisements and/or in-banner click-to-play video advertisements, exclusively from name brand advertisers.
Formats
BrightRoll primarily supports Flash 8 or higher. Depending on the particular publisher environment, we can also support Windows Media, Quicktime, Real Player and custom video player environments. We also support publishers using syndicated video player technologies such as Brightcove, Lightning Cast or VideoEgg.
Methods of Integration
It is anticipated that publishers will prefer one of three integration methods based on their specific needs, revenue goals, inventory constraints and video playing environment:
- Ad Server Integration – For high value inventory monetization with impression guarantees
- Redirect Integration – For unsold inventory monetization without impression guarantees
- Exchange Integration – For management of all unsold inventory
Ad Server Integration
Ad Server Integration is integration into the publisher’s internal ad server or trafficking system. The end goal of an ad server integration is a streamlined trafficking system for both parties.
Redirect Integration
Redirect Integration is integration of BrightRoll as a third party adserver for unsold inventory. The end goal of a redirect integration is to monetize significant amounts of unsold inventory with little or no human intervention into trafficking or campaign management.
Exchange Integration
Exchange Integration is integration of the BrightRoll exchange to manage all unsold inventory. The end goal of a exchange integration is maximize the value of unsold inventory by having all third parties disclose their CPMs dynamically and compete for each ad impression.
Please contact us to join the BrightRoll network.
