With an anticipated $3 billion value by 2012, advertisers and technology companies will for the most efficient ways to serve [...]
Welcome to a new segment here on the BrightRoll blog in which we sit down (virtually, anyways) with the folks who are making the online video ad industry tick. Christophor Rick, a writer at one of our favorite industry sites, ReelSEO, has graciously agreed to let us pick his brain in our first [...]
OMMA Global San Francisco brings together some of the tech industry’s most prolifiic leaders and disruptive companies, sharing terrific insights about the current and future state of the media, advertising and publishing industry. Our CEO, Tod Sacerdoti, spoke today on the “Targeting Technologies Come to Video; Who Wins?” panel, and will again tomorrow [...]
Last week, we discussed the incredible growth of online video, including impressive stats such as the industry’s expected $3.0 billion value by 2012.
We continue the discussion today (three-part series) around the growth of mobile – a cross-generational phenomenon, driven by cross-channel media consumption – and later in the week, the intersection of [...]