Archive by tag: online video

Are Some Brands Too Sexy for Print? (Part 3: Intersection of Social and Video)

We recently talked about the continual growth of the online video ad industry, and how mobile content will continue to emerge as a serious driver for advertiser revenue and consumer engagement.

With an anticipated $3 billion value by 2012, advertisers and technology companies will for the most efficient ways to serve more relevant and interesting […]

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Guru Series: Q&A with ReelSEO’s Christophor Rick

Welcome to a new segment here on the BrightRoll blog in which we sit down (virtually, anyways) with the folks who are making the online video ad industry tick. Christophor Rick, a writer at one of our favorite industry sites, ReelSEO, has graciously agreed to let us pick his brain in our first […]

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The Cool Kids of OMMA Global SF – and Their Best Tweets

OMMA Global San Francisco brings together some of the tech industry’s most prolifiic leaders and disruptive companies, sharing terrific insights about the current and future state of the media, advertising and publishing industry. Our CEO, Tod Sacerdoti, spoke today on the “Targeting Technologies Come to Video; Who Wins?” panel, and will again tomorrow during the […]

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Are Some Brands Too Sexy for Print? (Part 2: Growth of Mobile)

Last week, we discussed the incredible growth of online video, including impressive stats such as the industry’s expected $3.0 billion value by 2012.

Source: HP

We continue the discussion today (three-part series) around the growth of mobile – a cross-generational phenomenon, driven by cross-channel media consumption – and later in the week, the intersection […]

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