Archive by tag: tod sacerdoti

Advertisers to Continue to Shift Budget from TV to Online? Survey Says Yes

 

For the third year in a row, we’ve surveyed media buyers at some of the leading agencies across the U.S in order to better understand the space we’re working in and the issues that are top of mind for agencies today. We’re interested in their perspective on the space, where they see it heading, […]

Posted in Uncategorized | Also tagged , , , , , | Comments closed

BrightRoll vs. Hulu — Why it Matters

We recently announced that we are larger than Hulu in video viewership as measured by Quantcast. This is an important milestone for the company and for the online video advertising business.

Here is the raw data:

Here is why this is important:

1. We Only Serve Video Ads. Hulu Serves Video Content And Ads. […]

Posted in Uncategorized | Also tagged , , | Leave a comment

BrightRoll Interview with Bambi Francisco

Last week, I had the pleasure of sitting down with my friend Bambi Francisco to discuss BrightRoll and our new High Definition advertising units. Bambi is a stellar reporter, having worked for CBS Marketwatch and recently launching her own internet venture, Vator.tv. You can see the full story here.

We spent a fair amount […]

Posted in Uncategorized | Also tagged , , , , , | Leave a comment