At our core, we are focused on the technology of smart video advertising.
BRIQ is BrightRoll’s proprietary buying platform for managing trafficking, audience targeting, delivery, reporting and performance optimization for video advertising campaigns. This technology analyzes key parameters of campaign performance enabling BrightRoll to maximize performance and delivery for your campaign. BRIQ is integrated with all major video ad servers and is compatible with all IAB compliant publishers, networks and exchanges which provides it efficient access to large pools of high quality video advertising inventory.
Competitive advantage: what sets BRIQ apart?
Specialized for Video: BRIQ has access to billions of impressions per month and is specialized for buying video across the web to drive performance for your campaigns. Based on your goals, BRIQ helps maximize performance and ROI for your online and mobile video campaigns.
Advanced Audience Targeting: BRIQ provides a broad range of targeting capabilities including custom segment-based retargeting as well as 3rd party data, geographic, demographic, and daypart targeting. Additionally, the system provides the ability to create custom segments via logical expressions.
Performance Reporting: BRIQ generates a set of reports across all media buys showing delivery, spend and performance. The reports provide actionable information about which sites and segments are delivering and performing best for your campaign.
At our core, we are focused on the technology of smart video advertising.
BRIQ is BrightRoll’s proprietary buying platform for managing trafficking, audience targeting, delivery, reporting and performance optimization for video advertising campaigns. This technology analyzes key parameters of campaign performance enabling BrightRoll to maximize performance and delivery for your campaign. BRIQ is integrated with all major video ad servers and is compatible with all IAB compliant publishers, networks and exchanges which provides it efficient access to large pools of high quality video advertising inventory.
Competitive advantage: what sets BRIQ apart?