"As part of our 'data anywhere' initiative, our open platform makes it easy for us to partner with smart companies like BrightRoll that are bringing real value to advertisers by providing a more relevant, cost-effective online experience."
Mark Zagorski, Chief Revenue Officer, eXelate
Know what you’re buying and pay what it’s worth.
With thousands of sites and over 100 Million monthly unique viewers, the BrightRoll Exchange (BRX) Is the largest video exchange in the Industry. BRX enables advertisers to reach specific audiences with their brand messages efficiently and at scale. BRX makes buying video ads as simple as buying display, while ensuring that campaigns are executed across high quality, brand-safe sites. Never before has video ad buying been so transparent and efficient.
BRX’s real-time auction functionality enables true market pricing so that buyers pay just what an impression is worth and sellers get the highest possible CPM. Buyers can target campaigns by site or by audience using either third-party data or by leveraging their own audience segments. And, with easy access to real-time data on placements, buyers have complete transparency into campaign performance.
If you’re a publisher, BRX brings you automated access to the world’s largest video advertising marketplace with the largest pool of demand in the industry. BRX is designed to put you in control of how your inventory is sold. You determine who buys, the formats that will run and the floor prices for your various inventory. Then sit back and let the power of BRX’s scale deliver you better fill, and increased revenue. Integration couldn’t be easier, especially if your video player is compliant with VAST or VPAID standards. In no time at all, you’ll have access to ads from the largest advertising networks, agency networks, and DSPs without the potential headache of managing multiple sales teams.
Contact buyers@brightroll.com to experience BRX today.
To learn more about the BrightRoll Exchange, visit the BRX website.