Hewlett-Packard scales online video campaign across 17 sites with access to over 100M uniques
SAN FRANCISCO, Oct. 24 — BrightRoll, Inc., the world’s largest video advertising network, announced today that it has served its one billionth advertisement less than six months since hitting the half-a-billion mark. BrightRoll helps leading agencies, representing brands such as Wal-Mart, Hewlett-Packard and Sony Pictures, launch and scale video campaigns across the industry’s leading publishers. Since the company launched in July 2006, BrightRoll has expanded its reach to provide execution capabilities across over half of the top 100 online media properties in the United States. The one-billionth video advertisement was served on September 27, 2007 for Zenith Optimedia, Hewlett-Packard’s advertising agency.
The campaign, for Hewlett-Packard printers, features Gwen Stefani elaborating on her creativity and the creative process. BrightRoll helped Zenith Optimedia execute the Hewlett-Packard campaign across a portfolio of stellar publishers such as CBS, Clear Channel Radio and ESPN.
“BrightRoll has been a huge asset to the online video planning and buying process for Zenith Optimedia and Hewlett-Packard,” said Miranda Molen, media supervisor at Zenith Optimedia. “They streamlined the creative production process, improved media efficiency and provided strategic metrics analysis. Put simply, their knowledge of the digital video landscape and ability to execute campaigns is unrivaled.”
“Video advertising is an important new category of online marketing and we are excited to work with national brands and premier publishers to unleash the incredible opportunities it represents,” said Tod Sacerdoti, CEO, Brightroll. “BrightRoll’s growth is further evidence that scalable and trusted solutions exist in the marketplace today and that online video advertising has officially arrived.”
BrightRoll executes video campaigns on hundreds of publisher sites, including more than 50% of the top 100 online media properties in the United States. The average BrightRoll video campaign reaches over 50 million unique users over a six week period. A video advertising innovator, BrightRoll is built entirely on proprietary video ad serving, targeting and optimization technology.
About BrightRoll
BrightRoll is the world’s largest and most trusted video advertising network, having served more than 1 billion advertisements in 12 months. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including over half of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture- backed company and holds its headquarters in San Francisco, CA. BrightRoll offers its service at http://www.brightroll.com.
