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BrightRoll Named AlwaysOn OnMedia 100 Winner

Online Video Advertising Leader Recognized as Technology Innovator in 2009

San Francisco, Calif. – January 22, 2009 – BrightRoll, the world’s largest branded video advertising network, today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. BrightRoll was selected by the AlwaysOn editorial team based on its market opportunity, level of innovation, growth and customer traction.

“We’re honored to be a part of a group of leading innovators,” said Tod Sacerdoti, founder and CEO, BrightRoll. “The online video advertising market is showing a new level of maturity and adoption, and BrightRoll is enthusiastic about paving the way for worldwide brands to leverage the medium by reaching targeted, engaged audiences online.”

Since its launch in June 2006, BrightRoll has served billions of advertisements, introduced proprietary ad units, including the first HD advertising unit, and pushed the industry envelope by calling an end to rich media fees. Additionally, in the last year, the company announced the first $1M pre-roll video campaign and launched ‘BrightRoll Broadcast,’ an ultra-premium offering that delivers television-like reach for advertisers online.

BrightRoll and the other OnMedia 100 winners will be recognized at the OnMedia 100 Conference at the Ritz Carlton, New York City, on February 2-4. The two-and-a-half day executive conference is co-presented by Forbes and will feature presentations and high-level debates from CEOs, journalists, industry experts, investors and publishing and advertising executives.

“The 2009 OnMedia 100 companies have demonstrated their tenacity even in the toughest economic conditions that the technology world has ever encountered,” said Tony Perkins, founder and editor of AlwaysOn. “We applaud their success in pushing the boundaries of innovation, creating market opportunities and transforming the industry even in the earlier stages of their businesses.”
OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site

For more on BrightRoll, its proprietary ad units and advertising delivery technology, please visit: www.brightroll.com.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

About BrightRoll

BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.

For More Information
Kasey Fleisher or Jason Throckmorton
LaunchSquad
Phone: 415-625-8555
Email: brightroll (at) launchsquad.com

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