SAN FRANCISCO, Calif. – July 23, 2009 (MARKET WIRE) – BrightRoll, the leading branded video advertising network, today announced that it was ranked as the third largest video property in comScore’s May Video Metrix report*. The company is the only ad network in the top 10 video properties, and reaches more unique video consumers than many well-known online publishers. The top 10 list, including Web reach percentages, is as follows:
comScore Video Metrix Key Measures Report* Top 100 Video Properties – May 2009
Rank Property
Total Internet | Total Unique Viewers 150,299 | Viewer Penetration (%)100.0
#1 Google sites | 103,865 Total Unique Viewers | 69.1% Viewer Penetration
#2 Fox Interactive Media | 57,083 Total Unique Viewers | 38.0% Viewer Penetration
#3 BrightRoll | 51,250 Total Unique Viewers | 34.1% Viewer Penetration
#4 Yahoo! sites | 44,158 Total Unique Viewers | 29.4% Viewer Penetration
#5 CBS Interactive | 40,292 Total Unique Viewers | 26.8% Viewer Penetration
#6 Hulu | 40,171 Total Unique Viewers | 26.7% Viewer Penetration
#7 Microsoft sites | 38,139 Total Unique Viewers | 25.4% Viewer Penetration
#8 Turner Network | 28,656 Total Unique Viewers | 19.1% Viewer Penetration
#9 AOL | 26,915 Total Unique Viewers | 17.9% Viewer Penetration
#10 Viacom Digital | 25,034 Total Unique Viewers | 16.7% Viewer Penetration
Since being measured by comScore, BrightRoll quickly entered the top 10 group and continues to be the largest video ad network in comScore’s top video properties ranking*, which reports all video properties. Based on this ranking for the month of May, BrightRoll reached three times more users than the next largest video ad network. BrightRoll’s top three status is even more significant given that it was measured on comScore’s measurement of actual video reach, as opposed to the “potential reach” numbers touted by video networks historically.
“BrightRoll’s top three comScore ranking is a testament to the scale of our business, both in terms of publisher relationships and technology, and to the validation of the efficiencies we are providing to the industry as a whole,” said Tod Sacerdoti, BrightRoll CEO and co-founder. “We founded this company to help branded advertisers execute smart video campaigns across quality inventory, combining the reach of television with the best targeting on the Web. We’ve stayed focused on both our advertiser and publisher customers over the past years, and now we’re seeing the results of those efforts. Entering this list of elite properties in an ad network capacity speaks to the longevity and leadership of what we’re doing as a company.”
BrightRoll’s comScore ranking complements the proprietary industry analysis tools that the company already has in place. BrightRoll recently surveyed 150 advertising agency executives to get a better sense for what brand advertisers are looking for in their online video buys. The company is also conducting a new research initiative with Nielsen called Video Impact, aimed at tracking customer behavior in response to viewing video ads.
*comScore Video Metrix Key Measures Report represented in this release includes both Video Content Providers and Video Servers/Ad Networks.
About BrightRoll
BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at www.brightroll.com.
For More Information
Kasey Fleisher or Jason Throckmorton
LaunchSquad
Phone: 415-625-8555
Email: brightroll(at)launchsquad(dot)com
