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    BrightRoll: first video ad platform to provide independent video ad viewability measurement

    videoAdViewability

    Was an ad viewed by the intended target audience? How is viewability measured? How accurate is the measurement available in the industry today? Viewability measurement and reporting have sparked many conversations in the digital video ad industry. To help advertisers answer these questions, BrightRoll actively participated in the Making Measurement Make Sense (3MS) initiative, led […]

     

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    Join BrightRoll for BrightWomen Week: Empowering Women in Technology

    BrightRoll recognizes that a strong and positive company culture is fundamental to the company’s success. To ensure BrightRoll employees continue to feel empowered, the company implements development programs to foster personal and professional growth. The most recent initiative called BrightWomen, seeks to encourage leadership and empowerment for women at the company by facilitating discussions and […]

     

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    Save time, execute multiple functions with a single click on the BrightRoll console

    BrightRoll console continuously offers tools and features to empower advertisers. Developed on the principles of user-centered design, the console is engineered to reduce significant amounts of time taken to execute several manual tasks.

    Save time with batch edit functionality
    Campaign set-up has been simplified by the BrightRoll console. Users can edit, turn on or off […]

     

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    Video interview series: Tal Chalozin of Innovid

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    Innovid partners with BrightRoll to drive user engagement for brands via creative interactive pre-roll solutions for web and mobile.

    Tal Chalozin, CTO and co-founder of […]

     

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    Video interview series: Mike Hurt of comScore

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry. 

    comScore, a leader in measuring the digital world, partners with BrightRoll to deliver insights on web, mobile and TV consumer behavior, enabling BrightRoll clients to […]

     

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    Kellogg and BrightRoll undertake joint research on video viewability measurement companies

    Advertisements need to be seen to make an impression. Most video advertisers expect the ads they pay for to actually be displayed in a viewable manner to users. Recent advancements in technology have made it possible to measure whether video ads that are served can be seen by audiences. A number of companies have created […]

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    Video interview series: Aaron Thies of Horoscope.com

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    Horoscope.com works with the BrightRoll platform to create a better advertising experience for their users, resulting in higher engagement and ultimately higher revenue. Aaron Thies, […]

     

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    Meet Andy Mitchell: Managing director of BrightRoll Europe

    Andy Mitchell

    BrightRoll is excited to announce that digital advertising veteran, Andy Mitchell, has joined the company’s leadership team as managing director of European operations. Andy brings over 20 years of digital media and advertising technology experience to BrightRoll. He is responsible for leading sales and business strategy to drive the adoption of programmatic video in […]

     

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    Video interview series: Frank Mattox of AppTrailers

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    The BrightRoll platform provides AppTrailers with direct access to the industry’s largest independent video marketplace, enabling targeted reach to the specific AppTrailers demographics across screens. […]

     

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    Leverage the power of data on the BrightRoll console

    Digital audiences are continuously traversing devices and sites. For advertisers, accessing updated data segments that map to target audiences and campaign objectives is essential. BrightRoll undertakes a number of integrations to make this offering available to its customers.

    Powered by advanced technology, a new data API from BrightRoll enables server-to-server data partner integrations that ensure […]

     

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