Summer may still be a few months away, but things are really heating up in Canada – at least when it comes to digital video. comScore recently published their Canada Digital Future in Focus 2012 report and Canadians are serious about their time spent online.
While Canada may have significantly fewer unique visitors online [...]
Ever wonder what it’s like to work at BrightRoll? Well let me tell you it’s pretty cool. But don’t take my word for it. We’ve invited BrightRoll employees to share what they love about their company and why they get out of bed in the morning to work here.
Kim Gonzales works in our [...]
BrightRoll unveiled “The Most Interesting Media Buyer in the World” during a recent iMedia agency summit. The presentation given by CEO Tod Sacerdoti highlighted the digital video industry over the past year and opportunities for 2012.
While 2011 was the year of reach, Tod predicts 2012 will focus on research and audience-based buying. We’re [...]
According to Nielsen’s App Playbook, more than half of the TV watching audience multitasks on the Internet while watching TV. Surprised? Daryl McNutt, BrightRoll SVP of research and marketing, is not. Daryl explains his thoughts on digital advertising in his recent VideoInsider post “Re-Space, Not Replace” and asks the question: Where should advertisers allocate their [...]
Ever wonder what it’s like to work at BrightRoll? Well let me tell you it’s pretty cool. But don’t take my word for it. We’ve invited BrightRoll employees to share what they love about their company and why they get out of bed in the morning to work here.
Scott Nishida works at [...]
By Alex Strener, Regional Marketing Analyst, BrightRoll
Americans are undergoing a digital transition that is changing the way we view video content. Every other person we pass seems to have his or her heads buried in a laptop, tablet or smartphone screen. Online video currently reaches over half of the U.S. population with rapid growth [...]
At the end of each year, BrightRoll CEO Tod Sacerdoti reflects on the year past and looks to the year ahead to compile his annual list of digital video industry predictions for Media Post’s VideoInsider blog. The new installment for 2012 highlights:
• Aggregators now serve a majority of digital video ads • Continued adoption [...]
– By Patrick Edlefsen, Managing Director, Germany
Last month, BrightRoll added a new chapter to it’s great international success story. The world’s leading video ad network announced its office in Germany. Located in the northern part of the country in the port city of Hamburg, the company offers its localized products and services to the German [...]
Today we announced the release of our inaugural BrightRoll Canada Video Advertising Report in partnership with IAB Canada. Much like the surveys and reports conducted by BrightRoll in the US, we recently conducted a survey of over 100 top Canadian agency executives in order to get an understanding of current sentiments and expectations for [...]
The Weekly BrightRoll-Up
Week of: May 7, 2012 Each week, we highlight BrightRoll in the media bringing you the cream of the crop in BrightRoll activity for the week. Whether it’s events, bylines, articles, or press releases you’re looking for, you’ve come to the right place.
Online Video Advertisers Can Connect with Audiences Through Metrics
ReelSEO [...]