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    BrightRoll Video Summit Addresses Catalysts for Industry Growth

    BRVS_NY_Post_Summit

    Nearly 600 brand marketers, agencies, publishers and ad tech influencers from across the advertising industry gathered today at the Skylight Modern in New York for the BrightRoll Video Summit. Now in its fourth year, the event featured a number of industry experts, including executives from Nielsen, Comcast, Viacom/MTV, Kellogg, Heineken and Yahoo to explore how […]

     

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    BrightRoll: first video ad platform to provide independent video ad viewability measurement

    viewabilityFinal

    Was an ad viewed by the intended target audience? How is viewability measured? How accurate is the measurement available in the industry today? Viewability measurement and reporting have sparked many conversations in the digital video ad industry. To help advertisers answer these questions, BrightRoll actively participated in the Making Measurement Make Sense (3MS) initiative, led […]

     

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    Tips to Maximize Attendee Experience at the BrightRoll Video Summit

    In its fourth year, the BrightRoll Video Summit has evolved into the industry’s largest programmatic video advertising event, with attendance continuing to grow each year. This spring’s summit features panels with ad tech industry leaders who will explore how programmatic technologies are driving dynamic change in the digital video advertising landscape and is sure to […]

     

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    BrightRoll solutions for video viewability measurement

    Advertisements that are not seen cannot make an impression. This very direct statement sums up a wildly active debate happening today in the video advertising industry. It includes the discussion about what makes an ad “viewable” and the ways a viewable impression can be measured. To simplify all of this information and enable smarter video […]

     

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    Join BrightRoll for BrightWomen Week: Empowering Women in Technology

    BrightRoll recognizes that a strong and positive company culture is fundamental to the company’s success. To ensure BrightRoll employees continue to feel empowered, the company implements development programs to foster personal and professional growth. The most recent initiative called BrightWomen, seeks to encourage leadership and empowerment for women at the company by facilitating discussions and […]

     

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    Save time, execute multiple functions with a single click on the BrightRoll console

    BrightRoll console continuously offers tools and features to empower advertisers. Developed on the principles of user-centered design, the console is engineered to reduce significant amounts of time taken to execute several manual tasks.

    Save time with batch edit functionality
    Campaign set-up has been simplified by the BrightRoll console. Users can edit, turn on or off […]

     

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    Video interview series: Tal Chalozin of Innovid

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    Innovid partners with BrightRoll to drive user engagement for brands via creative interactive pre-roll solutions for web and mobile.

    Tal Chalozin, CTO and co-founder of […]

     

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    Video interview series: Mike Hurt of comScore

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry. 

    comScore, a leader in measuring the digital world, partners with BrightRoll to deliver insights on web, mobile and TV consumer behavior, enabling BrightRoll clients to […]

     

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    Kellogg and BrightRoll undertake joint research on video viewability measurement companies

    Advertisements need to be seen to make an impression. Most video advertisers expect the ads they pay for to actually be displayed in a viewable manner to users. Recent advancements in technology have made it possible to measure whether video ads that are served can be seen by audiences. A number of companies have created […]

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