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Top 5 Reasons Scott Nishida Loves Working at BrightRoll

By sam | Published: January 26, 2012

  Ever wonder what it’s like to work at BrightRoll? Well let me tell you it’s pretty cool. But don’t take my word for it. We’ve invited BrightRoll employees to share what they love about their company and why they get out of bed in the morning to work here. Scott Nishida works at BrightRoll [...]

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Digital Video and Television: Friends or Foes?

By sam | Published: January 6, 2012

By Alex Strener, Regional Marketing Analyst, BrightRoll Americans are undergoing a digital transition that is changing the way we view video content. Every other person we pass seems to have his or her heads buried in a laptop, tablet or smartphone screen. Online video currently reaches over half of the U.S. population with rapid growth [...]

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Peering into the Future of Digital Video in 2012

By sam | Published: December 20, 2011

At the end of each year, BrightRoll CEO Tod Sacerdoti reflects on the year past and looks to the year ahead to compile his annual list of digital video industry predictions for Media Post’s VideoInsider blog. The new installment for 2012 highlights: •  Aggregators now serve a majority of digital video ads •  Continued adoption [...]

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BrightRoll Expands to Mainland Europe, Opens German Operations

By launch | Published: November 10, 2011
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– By Patrick Edlefsen, Managing Director, Germany Last month, BrightRoll added a new chapter to it’s great international success story.  The world’s leading video ad network announced its office in Germany. Located in the northern part of the country in the port city of Hamburg, the company offers its localized products and services to the German [...]

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BrightRoll Teams Up with IAB Canada for Report Offering Digital Video Industry Insights

By sam | Published: November 2, 2011

  Today we announced the release of our inaugural BrightRoll Canada Video Advertising Report in partnership with IAB Canada. Much like the surveys and reports conducted by BrightRoll in the US, we recently conducted a survey of over 100 top Canadian agency executives in order to get an understanding of current sentiments and expectations for [...]

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BrightRoll Delivers 5X Increase in ROI

By launch | Published: November 1, 2011

Is price commensurate with advertiser value? To shed light on this topic, BrightRoll conducted a study utilizing its groundbreaking VideoRank™ technology. The study measured a variety of user engagement metrics across a group of high and low VideoRank™ sites. Results showed that viewers from sites with high VideoRank™ scores were: 38 percent more likely to [...]

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BrightRoll Heads to New York for the Inaugural BRX Video Summit

By launch | Published: September 29, 2011

Fresh off the heels of our very successful eight-city V3 roadshow this summer, we’re very excited to start the countdown to our first-ever BRX Video Summit. This time we’re taking the Big Apple on October 5 at the Sheraton Hotel & Towers in Midtown. In addition to an all-star line-up of expert panelists from Google, [...]

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What’s it Like to Work at BrightRoll? Summer Engineering Intern TJ Koblentz Tells All

By launch | Published: September 28, 2011

Engineering at BrightRoll was everything I hoped for in a summer internship — and more. All my colleagues were super bright, friendly and more than a pleasure to work with. I was given tasks that made me feel like a real part of the team and even helped in debugging real company problems that arose [...]

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BrightRoll Does Outside Lands 2011!

By launch | Published: August 25, 2011

By Lauren Mehr, Marketing Specialist, BrightRoll As most San Franciscans are aware, the Outside Lands Music and Arts Festival is a three-day “Coachella-esque” music festival and one of the biggest events in the city – if not the country. This year’s festival did not disappoint. Major headliners including The Roots, Foster the People, Phish, Arcade [...]

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Digital Advertisers Can’t Ignore In-Game Mobile Video Units

By launch | Published: August 10, 2011
Mobile in-game

By Robert Palma, VP mobile video sales, BrightRoll In-game advertisers will continue to play a huge role in the mobile ecosystem and revenue growth for years to come, driven primarily by mobile’s rapid growth and consumers’ willingness to pay for mobile games. According to a recent Nielsen study, 64 percent of smartphone users downloaded and [...]

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