BrightRoll to Advance Digital Video Audience Buying and Measurement with comScore and Nielsen

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BrightRoll to Advance Digital Video Audience Buying and Measurement with comScore and Nielsen

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost

San Francisco and New York – April 23, 2014 – BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights […]

BrightRoll and Google’s DoubleClick Expand Programmatic Video Relationship

Leading independent video advertising platform deepens integration with DoubleClick Ad Exchange to meet growing demand from customers across the globe

San Francisco and New York – April 23, 2014 – BrightRoll today announced a programmatic integration with DoubleClick to provide buyers on the BrightRoll platform with real-time access to the DoubleClick Ad Exchange. Together, the […]

BrightRoll Introduces Mobile Audience Targeting with BlueKai

Additional third-party mobile data partners will soon be integrated into the BrightRoll programmatic video advertising platform to help advertisers reach targeted audiences at scale

San Francisco and New YorkBrightRoll, the only independent and unified programmatic video advertising platform, today announced the availability of advanced mobile audience targeting on the BrightRoll platform. BlueKai is […]

BrightRoll Introduces Independent Video Ad Viewability Measurement on its Platform

Partnership with Moat delivers free, MRC-accredited viewability metrics and reporting to all BrightRoll clients

SAN FRANCISCO – BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on its platform to help customers plan, manage and optimize their video ad campaigns at […]

BrightRoll Appoints Beth Steinberg as Vice President of People

Former Facebook executive to drive company growth and innovation in programmatic video; introduces new initiatives to empower women through technology and leadership

SAN FRANCISCO – BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Beth Steinberg as vice president of people. […]

BrightRoll Appoints Andy Mitchell to Lead European Operations

Digital advertising veteran joins leading programmatic video ad platform as managing director to drive accelerated growth in the region

SAN FRANCISCO and LONDONBrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Andy Mitchell as managing director of European operations. […]

BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe

Industry’s leading video ad platform builds new data center via Platform Equinix™ in Amsterdam to extend global scale and flexibility and meet growing demand in the region

SAN FRANCISCO and AMSTERDAMMarch 13, 2014 - BrightRoll, the only independent and unified programmatic video advertising platform, today announced the international expansion of its technology […]

IAB Receives Charitable Donation from Leading Digital Advertising Companies

Industry leaders present IAB with top-level domain to enhance global brand awareness online

PALM DESERT, Calif. – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the […]

BrightRoll and Nielsen to Advance Digital Video Audience Measurement

New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console

SAN FRANCISCO – BrightRoll, the industry’s only independent and unified programmatic video advertising platform, today announced a strategic agreement with Nielsen, the global measurement and information company, to help advertisers increase the efficacy of their digital […]

BrightRoll Programmatic Video Buying Console Sees Rapid Adoption

Largest video ad platform on-boards 30 new console users in first 30 days, delivering the industry’s greatest efficiency through maximized workflow and time-savings

SAN FRANCISCO – BrightRoll, the industry’s only independent and unified programmatic video ad platform, today announced that the new BrightRoll console is seeing significant adoption since its introduction to the market […]