Technological advancements around planning, measurement and targeting prove effectiveness of digital video to reach audiences across screens, at scale
SAN FRANCISCO – BrightRoll, the largest independent video advertising platform, today released its fifth annual US Video Advertising Report. This year’s report, based on findings from an online survey completed by more than 150 executives at [...]
Partnership sparks dynamic video ad ecosystem; new low-latency offering eliminates time-outs, improves campaign performance and boosts ad revenue.
SAN FRANCISCO and REDWOOD CITY, Calif. — Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, and BrightRoll, the largest independent video advertising platform, today announced they are bringing to market [...]
SAN FRANCISCO, Calif.– BrightRoll, the largest independent video advertising platform, today announced that its BRIQ™ technology has been awarded the 2013 SIIA CODiE Award for “Best Advertising Management Platform.”
BRIQ – or BrightRoll IQ – is a proprietary ad buying platform built specifically for video that provides the industry’s leading targeting, transparency, continuous optimization and [...]
Mobile to have largest increase in media spend; advanced targeting and measurement tools needed to move industry forward.
SAN FRANCISCO and LONDON – BrightRoll, the leading provider of digital video advertising solutions, today released its 2012 UK Video Advertising Report. The second annual survey gathers insight from more than 100 top decision makers and media [...]
New unit gives viewers choice to skip ad; advertisers pay only for receptive audiences
SAN FRANCISCO – BrightRoll, the world’s largest provider of digital video advertising solutions, today announced the availability of BrightRoll SmartView™, a new video ad unit that actively engages the viewer by giving them the choice to watch [...]
Programmatic buying, real-time bidding (RTB) and mobile among key drivers for digital ad spend in video exchange ecosystem
SAN FRANCISCO, CA – The BrightRoll Exchange (BRX), the world’s largest video advertising exchange, hosted its biannual BRX Video Summit last week, drawing more than 200 professionals from across the digital advertising landscape to the [...]
Clear need for metrics that demonstrate effectiveness across digital and traditional video screens
SAN FRANCISCO and TORONTO – BrightRoll, the leading provider of digital video advertising solutions, in conjunction with IAB Canada, today released its 2012 Canada Video Advertising Report. The second annual study, which gathers insight from [...]
Media Buyers Can Now Bid on Mobile and Online Video Inventory Through a Single RTB Platform
SAN FRANCISCO, September 13, 2012 – BrightRoll, the world’s largest provider of digital video advertising solutions, today announced the availability of mobile video real-time bidding (RTB) on the BrightRoll Exchange (BRX). For the first time ever, [...]
Product Enables Advertisers to Reach Online Audiences Based on TV Viewing Habits
SAN FRANCISCO – BrightRoll, the world’s largest provider of digital video advertising solutions, and Datalogix, the leader in building purchase-based digital audiences and predictive consumer data models, have partnered to provide advertisers with DLX TV, a solution that enables advertisers to reach [...]
comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings
Leading Video Ad Platform Optimizes to vCE, Delivering Audience Guarantees to Advertisers
RESTON, VA, – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it is collaborating with BrightRoll, the largest independent video ad platform, to bring audience guarantees to BrightRoll clients via comScore’s validated Campaign Essentials (vCE) product suite. The [...]