Tim Avila is the vice president of product marketing for BrightRoll bringing 15 years of experience in product strategy and marketing to the BrightRoll team. Tim drives the development and execution of strategy for the BrightRoll Exchange (BRX) and is responsible for all elements of the BRX strategy relating to real time bidding, data provider partnerships, demand side platforms, mobile partnerships, and portal inventory partnerships.
Most recently, he served as the director of performance display at Yahoo! where he helped define product related needs and priorities for the Right Media Exchange and data and analytics products. Prior to this, he led the product marketing efforts for the development of Yahoo’s online video ad serving platform. As a former co-chair of the IAB Digital Video Committee, Tim drove the efforts for development of the industry’s first video ad format and ad serving standards.
Previous experiences includes group marketing director for CMP Media’s Electronics Group where he was responsible for the marketing strategy encompassing the company’s portfolio of print, online and event media properties targeting electronics engineers. He has also held various marketing roles in startup companies in both the energy and biotech industries. Tim holds a BS and an MBA from Santa Clara University.