Archive by tag: VideoRank

BrightRoll Delivers 5X Increase in ROI

Is price commensurate with advertiser value? To shed light on this topic, BrightRoll conducted a study utilizing its groundbreaking VideoRank™ technology.

The study measured a variety of user engagement metrics across a group of high and low VideoRank™ sites. Results showed that viewers from sites with high VideoRank™ scores were:

  • 38 percent more likely to
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