Testimonial
"As part of our 'data anywhere' initiative, our open platform makes it easy for us to partner with smart companies like BrightRoll that are bringing real value to advertisers by providing a more relevant, cost-effective online experience."
Mark Zagorski, Chief Revenue Officer, eXelate
Targeting
We can find your audience.
BrightRoll campaigns leverage contextual, demographic, geographic, and site-specific targeting methods to help advertisers reach their audiences. For example, an advertiser can choose to target women ages 18-35, a portfolio of sports- and auto-related sites, Baby Boomers in the greater Los Angeles area, or a specific list of the top ten fashion sites on the web.
For advertisers with more specific targeting needs, BrightRoll offers behavioral and audience targeting. Advertisers can target users who have visited a corporate website, previously seen an ad, or demonstrated their purchase intent anywhere on the Web.
BrightRoll can optimize delivery for specific metrics such as click-through-rate, cost-per-view, or average impressions per user. Our optimization engine automatically moves impressions to the top performing placements so that the campaign achieves the best possible performance.