Targeting

BrightRoll can reach your audience

With 13 billion targeted video ads in the last 12 months (as measured by comScore), BrightRoll knows targeting and has the scale to execute campaigns with efficiency. An experienced team identifies and expands audiences based on most relevant data sources. Campaigns that run with BrightRoll leverage a variety of methods to help advertisers reach their audiences at scale. BrightRoll offers real-time, per-impression data access for targeting by two primary types:

  • Site and content targeting – context and category placements
  • Audience – behavioral, geographic, demographic, data targeting

For advertisers that want to reach customers directly and broaden audiences, BrightRoll can employ first-party data owned by advertisers to deliver data-driven audience targeting that is consistently the best performing.

To enhance the range of targeting options available, BrightRoll works with industry leading data providers to leverage their audience segments and deliver third-party data driven audience targeting on the world’s largest video technology platform.

In addition, BrightRoll is integrated server to server with BlueKai and eXelate enabling advertisers to reach the largest data targeted audiences with the freshest data available.

Exelate Datalogix BlueKai Polk
Acxiom Experian Lotame Bizo

 

BrightRoll offers advertisers advanced targeting solutions that leverage offline behaviors to reach online video ad audiences.

ShopperConnect™ is a purchaser-based marketing and measurement product enabling advertisers to reach precise audiences at scale and measure the impact of offline purchases.

ShopperConnect

 

DLX|TV is a solution that enables advertisers to reach audiences at scale online based on known TV viewing behavior. Advertisers can extend the reach of TV campaigns to viewers who have not seen specific ads and expand messaging frequency to target audiences effectively aligning TV and digital media plans.

DLX | TV

 

BrightRoll identifies the best audiences for an advertiser’s brands and products and then targets these audiences at scale through the engaging, immersive experience only digital video can provide.

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