"We've invested heavily in online video as a tool to reach our target audience as their viewing habits shift from TV to online. Like previous in-market research clearly shows, partnering with a video network like BrightRoll is an effective way to engage consumers, and drive sales."
Marc Fonzetti, Reckitt Beneckiser
We can find your audience.
BrightRoll campaigns leverage contextual, demographic, geographic, and site-specific targeting methods to help advertisers reach their audiences. For example, an advertiser can choose to target women ages 18-35, a portfolio of sports- and auto-related sites, Baby Boomers in the greater Los Angeles area, or a specific list of the top ten fashion sites on the web.
For advertisers with more specific targeting needs, BrightRoll offers behavioral and audience targeting. Advertisers can target users who have visited a corporate website, previously seen an ad, or demonstrated their purchase intent anywhere on the Web.
BrightRoll can optimize delivery for specific metrics such as click-through-rate, cost-per-view, or average impressions per user. Our optimization engine automatically moves impressions to the top performing placements so that the campaign achieves the best possible performance.